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Maya Grossman, VP of Marketing at Jumpstart, joins Chris Walker on State of Demand Gen to talk about her experience running top performing marketing teams at companies of various sizes. She emphasizes the importance of being quick off the bat to get results that will help you learn and optimize, as well as the importance of having conversations early and often with your customers. Maya shared her thoughts on what marketers can do fresh in their career to set themselves up for success later on. Chris then steered the conversation to revolve around content, specifically how a marketing team can go about justifying the investment in brand, and how one content pillar can create a waterfall effect. "Hope is not a strategy." -Maya Grossman

This week on Demand Gen Live, Chris and Megan covered a timely topic: why the removal of third-party cookies gives strong marketers an advantage. Additionally, they talked about the notion that it’s not always an either/or for organic or paid, it’s both. Chris also shared his thoughts on stacking growth by running experiments as a means of identifying new growth levers. As always, they took questions from the audience throughout the show. We're nearing the year anniversary of Demand Gen Live and would love to hear any success stories from listeners putting the tactics they learned from the Demand Gen Live series into action. Submit any success stories to DGL@refinelabs.com

"When you spend all your time and all your money on the wrong things, you don’t have the resources needed to try new innovative things that might actually work better than what you’re already doing."  Chris joined Brett Trainor on the B2B Founders Podcast to share his thoughts on maneuvering around common barriers when building a B2B business. They discussed the short and long term effects of running marketing campaigns solely to hit a metric and the difference in channels in regards to intent. Chris provided a breakdown of what the strategy should look like and how the founder of the company fits into the mix. He also explained why content marketing with effective distribution on social channels is currently the best way to grow your business and brand.

Chris joined the SEI Live Meetup to provide coaching on how to get started with creating content. He harped on the notion of progress over perfection, and the importance of commitment and consistency. He shared how he got started on LinkedIn organic and how he got to where he is today, then opened up the session to a live Q&A. “The quality of the information and how it’s communicated is what’s most important.”

Chris and Megan hosted the 51st Demand Gen Live installment last night with a packed agenda. They dove into why your ABM list should include target companies where you have an unfair competitive advantage, the difference between demand gen and marketing as a whole, and a step by step breakdown of how we structure, run, and optimize paid social campaigns.

Today we are trying out a new format due to positive feedback from our podcast consulting sessions. We’re going back to the basics of paid social advertising and breaking down the benefits of using that channel to capture and create demand. Let us know what you think of this new format by reaching out via LinkedIn.

Udi Ledergor (CMO at Gong) joined us for a Demand Gen Expert Session to talk about why Gong, a B2B SaaS company, decided to run a Super Bowl ad. They also broke down why you should try to avoid best practices, and discussed ways marketers at new companies can get brand campaigns and low budget initiatives off the ground.

This week’s DGL with Chris and Megan focuses on three key topics: why B2B companies struggle with organic content that’s not for SEO, how to build demand momentum, and the lost of art of segmentation, targeting, and positioning. The detailed AMA segment twists and turns through fascinating subjects like the right way to break up with your customer and developing your learning & testing processes.

Joe Mullings, Chairman & CEO of The Mullings Group Companies, joined Chris on State of Demand Gen to talk about recruiting and retaining demand gen leaders. They shared a new framework that forward-thinking companies have adopted in an effort to attract the best talent. Joe and Chris also discussed why companies shouldn’t be afraid of their employees creating their own personal brand and posting content on LinkedIn.

Chris Walker hosted another podcast and LinkedIn strategy consulting session with a cybersecurity company. They asked him questions in regards to real roadblocks and problems they're encountering as they get ready to launch and promote their podcast, especially in regards to distribution, reaching the right audience, and engaging with their target market. Register here for our Demand Gen Expert Session with Udi Ledergor, CMO at Gong, on Tuesday February 23 at 2pm PST / 5pm EST: https://us02web.zoom.us/meeting/register/tZ0ldu-uqD0pGNP-Z07Z47-dF8Zd4Gzou-G_