GTM Live

Chris Walker joined Andy Paul on the Sales Enablement Podcast to talk about why marketing gets stuck, and how to get unstuck. They talk about making space for innovation, closing the gap between how buyers are buying and how businesses are being run, the importance of qualitative feedback, and why the fear of the unknown is ruining marketing and sales strategies.

Dave Gerhardt, CMO at Privy, joined us for another live session to dive into the power shift from sellers to buyers and how that affects your marketing strategy. Half of their session consisted of a live AMA in which they answered questions in regards to: questions marketers should be able to answer about their customers, solutions to podcast & organic content roadblocks, the key players for each type of marketing team, the importance of consistency, and getting executive buy-in for organic brand activities.

Last night we celebrated the one year anniversary of Demand Gen Live! We hosted a special episode and had some of our loyal community members share their success stories as they related to the impact Demand Gen Live has had on their careers. Chris and Megan also answered questions revolving around topics like: when it makes sense to move towards being a specialist over a generalist, what to look for when hiring demand marketers, personal branding, and moving from typical lead gen activities to more focus on brand. Register here for our event with Dave Gerhardt (CMO at Privy), taking place April 1st at 12pm EDT. 

Chris Walker joined Nick Bennett on the Rep Your Brand podcast to talk about the impact of having a strong personal brand on your business. He shares that everyone has a personal brand, whether they think they do or not. If there are inconsistencies between who you are and what you say, you are diminishing your brand. Chris and Nick unveil the misconceptions behind sharing content openly on social platforms as well as the positive repercussions doing so can have, especially in the B2B SaaS space.

Andy Raskin joined us on State of Demand Gen to break down what he means when he talks about Strategic Narrative. He shares that the companies that are winning now are powered by a strategic narrative, which is more than just marketing and sales. It’s a story that guides actions at a company across all departments. Andy and Chris also talk about what you can learn from a movie that can be applied to your company’s pitch, the role customers play in the strategic narrative process, and how refining your company's narrative can make a positive difference in recruiting. Register for our live event on April 1st with Dave Gerhardt (CMO at Privy) here. 

Chris Walker and Megan Bowen started off this week's Demand Gen Live with recommendations for hosting micro events once it is safe to do so again. They shared the start to finish strategy, which includes using the content from the event itself as a fresh content pillar. Chris also shared his thoughts on marketing attribution, dove into some marketing automation and tactical paid social questions, talked about using data to optimize conversions, and shared his take on why smart companies will start to outsource marketing innovation. We'll be hosting a special event next week for our one-year anniversary of Demand Gen Live. You can sign up here. Also, don't forget to register for our next live event with Dave Gerhardt (CMO at Privy) here.

Dave Rigotti, Founder of Inflection.io joined us on State of Demand Gen to talk about common misconceptions when it comes to product led growth. Dave and Chris discuss the role marketing plays and how a company can prepare to switch from sales led to product led. They also touch on ABM and how a company should go about building their list.

We’re back with a second episode of Back to Basics, this time featuring Judy Sheriff (VP of Demand Gen @ Refine Labs) to break down the importance of marketers focusing on the entire funnel, and the repercussions of only focusing on metrics up to MQL.

This week's Demand Gen Live had a heavy focus on the execution of paid ads - we did a SaaS demand teardown of Procurify's digital marketing and answered questions live in regards to strategy and execution. The teardown incorporated a live screen share and kicks off at 5:01. If you wish to skip to the end, fast forward to 18:22 where Chris jumps into his thoughts and recommendations on direct response Facebook ads and conversion-based paid social campaigns. If you'd like to follow along with the screen share, check out the full video recording on Youtube and fast forward to 5:35 on the YouTube video. Whatever you choose, we'd like to note that the screen share aspect is not necessary to understand what is being talked about. In addition to the demand teardown, we also narrowed in on testing creative and targeting for paid social channels. We covered what complacency looks like in your marketing strategy and how to avoid and eradicate it, and dropped a special announcement about an upcoming event we are hosting with Dave Gerhardt (CMO at Privy), which you can register for here.

Andrea Kayal, CMO at Electric, joined Chris Walker on State of Demand Gen the other day. Andrea shared how companies choose to build their marketing teams based on the stage they’re in, and dove into the need for balance between strategy and execution. They discussed how to go about discovering pockets of opportunity by allocating budget to experimentation. Andrea then shared what aspects of her marketing strategy have been changed by the pandemic for the better.