119 - Back to Basics x02 - Why Marketers Need to Look at the ENTIRE Funnel | Judy Sheriff
Mar 19, 2021
29:12
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We’re back with a second episode of Back to Basics, this time featuring Judy Sheriff (VP of Demand Gen @ Refine Labs) to break down the importance of marketers focusing on the entire funnel, and the repercussions of only focusing on metrics up to MQL.