The WARC Podcast

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, next up is Social commerce and the creator economy. Find out how brands can benefit from working with content creators across various platforms with Ben Grubbs, Founder of Next 10 Ventures and Co-founder of CreatorPlus and Kollyde, Kris Boger, General Manager of UK Sales at TikTok, and Emma Chiu, Global Director at Wunderman Thompson Intelligence. WARC subscribers can read the full report here or to read the report for free, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, starting with Recalibrating Life: The post-lockdown consumer. Find out how post-lockdown consumers are rethinking their lifestyles and creating new opportunities for marketers with Chase Buckle, Head of Global Trends at GWI, Peter White, Executive Director, Marketing Intelligence at OMD and Zena Arnold, Chief Digital & Marketing Officer at Kimberley-Clark. WARC subscribers can read the full report here or to read the report for free, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Speight's: The Dance, awarded Bronze in Sustained Growth in the WARC Awards for Effectiveness in 2021. Speight's reclaimed and redefined "mateship" to turn around it's brand sales to the tune of 14.9% revenue growth. We spoke to Lucinda Sherborne, Executive Planning Director at DDB New Zealand and Rachel Ellerm, National Marketing Director at Lion to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Welcome back! This week WARC talks 2022 media trends with Dan Calladine, Head of Media Futures at Carat Global, and author of Dentsu’s ‘Reimagining Next’ media trends report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea and our last episode of 2021, we explore the strategy, execution and outcome of Persil: Dirt for Good, awarded Gold in Brand Purpose and a Sustainability Award in this year's WARC Awards for Effectiveness. Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns. We spoke to Tati Lindenberg, Vice President of Marketing, Dirt Is Good at Unilever and Rachael Stets, Global Strategy Director at MullenLowe to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks writing better briefs with Pieter-Paul von Weiler and Matt Davies, founders of BetterBriefs. The brief - it's arguably the most important yet overlooked tool in the advertising and marketing industry. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Trelleborg: SmartPort, awarded a Gold in B2B in this year's WARC Awards for Effectiveness. Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market. We spoke to Richard Hepworth, business unit president at Trelleborg Marine & Infrastructure and Tom Stein, chairman and chief client officer at Stein IAS to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks targeting taste communities with strategy executive and author of The Business of Aspiration, Ana Andjelic. Instead of focusing on individuals, marketers should focus on the communities they belong to. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks creativity and attention with Karen Nelson-Field, CEO and founder of Amplified Intelligence, and Orlando Wood, Chief Innovation Officer at System1 Group. While some organisations have done a huge amount to draw a link between attention and business outcomes in a media context, the creative side of advertising is comparatively under-explored. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Maersk: Setting a new course for growth, winner of the B2B Grand Prix in this year's WARC Awards for Effectiveness. Maersk set out to reshape the industry by diversify its offering to become a complete end-to-end logistics provider. We spoke to Dominic Pope, Global Marketing Manager at Maersk and Bryan Hogg, Strategy Director at Havas Media Group to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.