Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 3min
The Importance of Character Assets for Brands
03:08 • 2min
The Do's and Don'ts of Working With Packaging
05:29 • 2min
The Glass and a Half in Everyone
07:37 • 3min
The Risky Packaging of a Bar Without Words
10:23 • 3min
The Pitfalls of Playing With Packaging
12:54 • 2min
The Role of the Wordless Bar in Cuing Cadbury Derrymoke
14:28 • 2min
The Role of Packaging in Branding
16:55 • 5min
The Impact of Loneliness on Older People
22:12 • 3min
The Power of Distinctive Assets
24:44 • 3min
The Power of Distinctive Assets
27:16 • 2min
How to Play With Your Assets in Advertising
29:11 • 5min