The Role of the Wordless Bar in Cuing Cadbury Derrymoke

The things they kept on the pack were the absolute killer assets that people would instinctively recognize. So going into it, we knew that having those two things would cue Cadbury and Cadbury Derrymoke for people. The other thing is that this isn't the first time that we'd kind of played with leaving the logo off. And I think, yeah, as I said before, the wordless bar would still have some context.