The Risky Packaging of a Bar Without Words

"We had been briefed to create something with cut through and or media potential. So, you know, we wanted to do something that kind of, yeah, but what was a bit of a risk? The client who was leading this was really bold and kind of saw the potential in it," she says. "In reality, the bar itself would be contained within a kind of cardboard shelf unit that did have words on it"