
WARC Talks Distinctive Assets
The WARC Podcast
00:00
The Glass and a Half in Everyone
The cabry campaign was the winner of the Grand Prix at the APG Awards back in 2021. The brand has been relaunched with two adverts, which then kind of went around the world. Alana says they wanted to embed the idea that there's a glass and a half in everyone - not just saying it.
Transcript
Play full episode