This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of McDonald's New Zealand: Kiwiburger, awarded Gold in Collaboration & Culture in the 2021 WARC Awards for Effectiveness. McDonald's increased it's cultural relevance by updating it's Kiwiburger which led to it's best ever sales results.

We spoke to Deb Fell, Head of Marketing at McDonald’s New Zealand, and Charlotte Marks, Strategy Director at DDB New Zealand to find out more.

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Behind the Winning Idea – 'Kiwiburger'