The WARC Podcast

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Home Centre: A Dad's Job, winner of the Instant Impact Grand Prix in this year's WARC Awards for Effectiveness. A father's day campaign that actually celebrates mothers, A Dad's Job sheds a light on the tabboo subject of single mothers. We spoke to Siddarth Sivaprakash, Head of Marketing at Home Centre, and Tahaab Rais, Regional Head of Strategy at FP7 to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Aldi: Shame to Pride, winner of the Sustained Growth Grand Prix in this year's WARC Awards for Effectiveness. Aldi ran a ten year multi-channel campaign to improve perceptions, grow share, and become a top-5 grocery retailer in the UK. ​We spoke to Jamie Peate, Global Head of Retail Strategy at McCann Worldgroup, and Laura McKinlay, Managing Partner at McCann Manchester, to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks conscious media investment with Jake Dubbins, Co-Founder & Co-Chair at Conscious Advertising Network, Belinda J Smith, CEO, Americas at m/SIX, and Clare Melford, Co-founder & Executive Director at The Global Disinformation Index. What is conscious media investment, why does it matter, and what does it mean for the way we think about planning media? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks future of strategy with Mark Pollard, Strategy CEO at Mighty Jungle and Host of Sweathead and Mark Lester, Head of Strategy at WE ARE Pi. We discuss the latest Future of Strategy report, which is based on an annual, global survey of strategists, and digs into factors impacting the strategy role within the marketing industry. Download a sample of the report here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Lexus: Small business drive, awarded a Silver in Customer Experience and the Personalisation & Insight Award in this year's WARC Awards for Effectiveness. The team identified an underserved target and invested in branded content and the lower funnel test drive experience to increase both lead flow and conversion. We spoke to TBWA Hong Kong's Jerome Ooi, Executive Creative Director and Terence Ling, Head of Strategy to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Tesco: Unforgettable Bag, winner of the Customer Experience Grand Prix in this year's WARC Awards for Effectiveness. Applying behavioural economics thinking, Tesco greatly reduced the use of single-use plastic bags. In the 12 months after the campaign, bag reuse rates jumped from 5% to an amazing 60%. We spoke to Azliza Azmel, Corporate Services Director at Tesco Malaysia and Graham Drew, Chief Creative Officer at Grey Group to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we're joined by WARC's Cathy Taylor, US commissioning editor and the editor of this WARC Spotlight on Brazil. Cathy explores how brands can pursue strategies that both help the common good and allow them to grow, the impact of more Brazilians joining the banking system, and the importance of reality shows as a really engaging platform for brands. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Finish: Skip the Rinse, winner of the Brand Purpose Grand Prix in this year's WARC Awards for Effectiveness. Dishwasher brand Finish grew sales and market share in the US with a multichannel campaign to encourage Americans to save water. Sales grew by 33% year on year as a result. We spoke to Kelsey Steele, Group Strategy Director at HAVAS New York and Umar Khan, US VP of Marketing at Reckitt to find out more.   Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks creative effectiveness with Shazia Ginai, CEO of Neuro-Insight UK and Todd Sussman, Chief Strategy Officer at FCB New York. Together we explore insights from the 2021 Creative Effectiveness Lions winners, featuring themes from this year’s work to uncover what it takes to be both creative and effective. WARC subscribers can view all winners and the full report here or you can download the sample report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Alex Brownsell, senior editor for media and editor of the WARC Guide to the future of identity. Alex takes us through the implication of Google postponing its ban on third-party cookies, the best way for brands to avoid any data disruptions, and what the future of identity will really look like.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.