The WARC Podcast

This week WARC talks the crypto winter and the implications for marketers with Cary Tilds, co-founder of Web3 Marketing Association, and CSO at Frameplay, and David Wallace, co-founder of Web3 Marketing Association, and founder at NMD+. Looking at the current situation in the crypto-currency world and what this means for marketers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Biprorshee Das, India Editor and the editor of the recent Spotlight on sustainability marketing in India. Bipro takes us through the cultural context of this issue, the need for sustainability to be at the core of a brand’s strategy, and the consumer perspective. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks fragmentation with Oliver Feldwick, head of innovation at The&Partnership and Ana Andjelic, a global C-level executive. Discussing the challenges and opportunities around fragmentation. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Cathy Taylor, US Commissioning Editor for WARC Strategy, and editor of the recent WARC guide on connected TV. Cathy explores the reasons why we should be paying attention to CTV, the role of first party data and cookies, and what the future of CTV might look like. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks digital brand growth with Tom Morton, Chief Strategy Officer at R/GA. Discusses how the established laws of marketing apply to brands that have started or scaled up in a digital economy. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks marketing and the cost of living crisis with Ananda Roy, Senior Vice President, Strategic Growth Insights at IRI, and Louise Martell, CSO at Yonder Media. Discusses the cost of living crisis and how marketers and businesses can respond. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Alex Brownsell, Head of Content for WARC Media, and editor of the recent Global Ad Trends report on Big Tech advertising investment. Alex discusses Big Tech ad spend and growth rates, the spend by retail platforms growing faster than media, and the trends in ad spend as a percentage of total sales. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks connected TV with Kim Thompson, a president at Spark Foundry in New York and Seth Marquart, director of experience strategy for LUCKIE in Nashville. Discussing Netlfix's potential move towards AVOD, the need for disruption in the market, and the future of connected TV. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we’re joined by WARC’s Catherine Driscoll, Commissioning Editor and the editor of the WARC guide to scale up brands. Catherine takes us through why scale up brands have to be bold in their media plans, the importance of developing their branding, and the challenges for scale-up CMOs. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC Talks QSR with Alice Crowder, chief marketing officer at Krystal, a QSR brand based in the south US. Diving into this fundamentally American category, we discuss Krystal’s celebrity integration with rapper 2 Chainz, the impact of delivery on the business, and how to manage the brand in an inflationary time.