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WARC Talks QSR

Apr 14, 2022
25:21
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1
Introduction
00:00 • 3min
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2
How Do You Reach Your Audience Through Social Media?
02:37 • 3min
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3
Brands Are Figuring It Out
05:25 • 3min
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4
How Celebrity Is Lending Its Halo to Different Grands?
08:22 • 2min
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5
How Do You Use Influencers to Grow Your Restaurants?
10:40 • 2min
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6
How Do You Goin to Navigate All That?
12:26 • 4min
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7
How Are You Doing Your Research?
16:42 • 1min
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8
How Did Your Customer Experience Change Over the Course of the Pandemic?
18:09 • 2min
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9
Is There a Cost of Doing Business?
20:30 • 5min
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This week WARC Talks QSR with Alice Crowder, chief marketing officer at Krystal, a QSR brand based in the south US. Diving into this fundamentally American category, we discuss Krystal’s celebrity integration with rapper 2 Chainz, the impact of delivery on the business, and how to manage the brand in an inflationary time.

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