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WARC Talks QSR

The WARC Podcast

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How Celebrity Is Lending Its Halo to Different Grands?

One of the things that i don't like about the way a lot of people use celebrity is it's just putting their names on something, getting that association or halo, and then moving on to the next thing. So we met two chains, actually, ar one of our owners, jonathan childs, met two chains through a mutual friend. Their high schools used to play each other in football. They started talking about their youth and reliving their old football days,. And discovered that they both had this love for cristal. It was a big part of their youth u and a common focal point in their social experience. That they both had a lot of warmth and feeling

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