The WARC Podcast

This week we're joined by WARC's James McDonald, Director of Data, Intelligence & Forecasting and the editor of the recent Global Ad Trends report which looks at the advertising investment outlook for 2022. James explores the extraordinary growth of 2021, the variation between categories, and e-commerce as a growth driver. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, closing off this series with the ‘double bottom line’: valuing profit and the planet. Find out whether brands will be increasingly required to deliver both traditional growth metrics and a framework for sustainable practices with Grace Kite, Founder and Managing Director at Magic Numbers, Jonathan Wise, Co-founder at Purpose Disruptors, and Suresh Balaji, Chief Marketing Officer, Asia Pacific at HSBC. WARC subscribers can read the full report here or to read the report for free, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, next up is the collision of brand and e-commerce. Find out how rapid digital growth is creating new opportunities to optimise brands for an e-commerce environment with Adam Epstein, Co-president at Perpetua, Mudit Jaju, Global Head of Ecommerce at Wavemaker, and Meg Nieves, Insights Manager at Edge by Ascential. WARC subscribers can read the full report here or to read the report for free, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, next up is closing the effectiveness gap. Find out how marketers are exploring new ad metrics which could blur boundaries between short- and long-term measurement with Nathalie Bordes, EVP of Measurement at the ANA, Sarah Faust, Senior Data Scientist at The Kite Factory and Maren Seitz, Senior Director at Analytic Partners. WARC subscribers can read the full report here or to read the report for free, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, next up is Social commerce and the creator economy. Find out how brands can benefit from working with content creators across various platforms with Ben Grubbs, Founder of Next 10 Ventures and Co-founder of CreatorPlus and Kollyde, Kris Boger, General Manager of UK Sales at TikTok, and Emma Chiu, Global Director at Wunderman Thompson Intelligence. WARC subscribers can read the full report here or to read the report for free, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC Talks the Marketer's Toolkit 2022. In a series of 5 podcasts we will cover the key themes identified in this year's Marketer's Toolkit, starting with Recalibrating Life: The post-lockdown consumer. Find out how post-lockdown consumers are rethinking their lifestyles and creating new opportunities for marketers with Chase Buckle, Head of Global Trends at GWI, Peter White, Executive Director, Marketing Intelligence at OMD and Zena Arnold, Chief Digital & Marketing Officer at Kimberley-Clark. WARC subscribers can read the full report here or to read the report for free, click here. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea, we explore the strategy, execution and outcome of Speight's: The Dance, awarded Bronze in Sustained Growth in the WARC Awards for Effectiveness in 2021. Speight's reclaimed and redefined "mateship" to turn around it's brand sales to the tune of 14.9% revenue growth. We spoke to Lucinda Sherborne, Executive Planning Director at DDB New Zealand and Rachel Ellerm, National Marketing Director at Lion to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Welcome back! This week WARC talks 2022 media trends with Dan Calladine, Head of Media Futures at Carat Global, and author of Dentsu’s ‘Reimagining Next’ media trends report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, in Behind the Winning Idea and our last episode of 2021, we explore the strategy, execution and outcome of Persil: Dirt for Good, awarded Gold in Brand Purpose and a Sustainability Award in this year's WARC Awards for Effectiveness. Persil grew sales and consideration among households in the UK by evolving its Dirt is Good brand platform to communicate its new green brand purpose and the actions it was taking to address environmental concerns. We spoke to Tati Lindenberg, Vice President of Marketing, Dirt Is Good at Unilever and Rachael Stets, Global Strategy Director at MullenLowe to find out more. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks writing better briefs with Pieter-Paul von Weiler and Matt Davies, founders of BetterBriefs. The brief - it's arguably the most important yet overlooked tool in the advertising and marketing industry. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.