The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
Latest episodes
Apr 4, 2023 • 44min
Planning for Effective Outcomes #5: Writing Creative Briefs
The fifth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about writing creative briefs with Strategy Finishing School’s Julian Cole.
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Mar 30, 2023 • 37min
WARC Talks: Lessons from the WARC Rankings
This week David Tiltman, WARC’s SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative. They discuss the top ranked campaigns from this year's Creative, Media and Effective Rankings, and look at the themes that come through across the highly ranked campaigns.
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Mar 28, 2023 • 36min
Planning for Effective Outcomes #4: Metrics and Measurements
The fourth episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about metrics and measurement with Harry Davies, VP of marketing investment and effectiveness at Sage.
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Mar 23, 2023 • 20min
3 in 15: TikTok platform insights
David Tiltman, WARC’s SVP Content, is joined by Alex Brownsell, Head of Content for WARC Media, to talk about the first Platform Insights report from WARC Media. Tackling TikTok, they explore the platform’s market-defying levels of advertising investment, key user and audience groups and the prospect of bans in Europe and the US.
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Mar 21, 2023 • 54min
Planning for Effective Outcomes #3: Performance v Brand
The third episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about performance versus brand with Jellyfish's Claire Strickett and Tom Roach.
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Mar 16, 2023 • 29min
WARC Talks: How measuring effectiveness combats ad fraud
This week WARC talks ad fraud with US Commissioning Editor Cathy Taylor and David Beaton, of Navigation ME and Crater Lake & Company. How measuring and optimizing against real-world effectiveness outcomes can help to make bots irrelevant.
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Mar 14, 2023 • 43min
Planning for Effective Outcomes #2: Starting out right
The second episode in a seven-part series on effectiveness. Hosted by Fergus O'Carroll, this episode is all about starting out right with Mark Ritson.
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Mar 9, 2023 • 30min
WARC Talks: Better brand health tracking
This week we're talking about better brand health tracking with Jenni Romanuik, research professor at the Ehrenberg-Bass Institute. How can brands get the most out of their brand health tracking?
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Mar 7, 2023 • 39min
Planning for Effective Outcomes #1: Setting the Scene
The first in a seven-part series on effectiveness. Hosted by On Strategy’s Fergus O’Carroll, the series kicks off with James Hurman of Previously Unavailable.
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Mar 2, 2023 • 25min
WARC Talks: Do stronger relationships produce stronger results?
This week we're talking about client-agency relationships with founder of Aprais, Kim Walker. Do stronger relationships make more effective work? The latest WARC Creative report, in collaboration with Aprais, overlays WARC's Rankings data with Aprais' client-agency evaluation data to answer this question.
A complimentary copy of the report is available to read for a limited time here.
