The WARC Podcast

Amy Rodgers hosts the fourth of WARC's daily podcasts from Cannes Lions 2023. Alex Brownsell summarises the latest attention insights from the Festival, while Imaad Ahmed, Head of Advisory EMEA at WARC, outlines a new whitepaper on how to give B2B campaigns a competitive edge. And Yusuf Chuku, EVP, Strategic Planning and Commercial Impact at NBCUniversal, drops in to share some new research on the importance of media context.

Alex Brownsell hosts the third of WARC's daily podcasts from Cannes Lions 2023. We hear about a brand new whitepaper on 'Culture of Creative Effectiveness' from WARC Insight Director Adi Kishore. R/GA's Yael Cesarkas shares her perspective on the AI debate raging up and down the Croisette, and McCann Worldgroup Global CSO Harjot Singh drops in to talk about purpose and sustainability.

Anna Hamill hosts the second of WARC’s daily podcasts from Cannes Lions 2023. We hear about a major new presentation from Les Binet, Dr Grace Kite and Tom Roach. Jocelyn Tse, Chief Strategy Officer for UM Worldwide in China, offers insights from the Creative Data Lions judging room. And WARC’s Sam Pena-Taylor reports on ChatGPT making a splash at the Festival.

The first of five daily episodes of the WARC Podcast from Cannes Lions 2023. David Tiltman, WARC's SVP Content, is joined by Effectiveness Partnership founding partner Gurdeep Puri to discuss new research into creative effectiveness. Wunderman Thompson CSO Ellie Bamford previews the upcoming Future of Strategy debate. And John Bizzell, WARC's Awards Lead, highlights some winners from the WARC Awards for Effectiveness.

This week, SVP Content David Tiltman talks creative effectiveness with Jenni Middleton, SVP Content and Editor-in-chief at LIONS, and Jamie Peate of McCann Worldgroup. David, Jenni and Jamie, as well as three of WARC’s editors, then offer a preview of WARC and LIONS’ Creative Impact content programme, which will be taking place across the 2023 Cannes Lions International Festival of Creativity. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, WARC’s Gregory Grudzinski and Lauren Livak, Director of the Digital Shelf Institute, unpack key themes and takeaways from WARC Digital Commerce’s latest report into organizational readiness for the world of e-commerce. Topics include the rise of retail media, the value of temporary Centers of Excellence and the need to standardize internal metrics. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, SVP Content David Tiltman is joined by WARC Media’s Alex Brownsell and Celeste Huang. They discuss key themes and takeaways from WARC Media’s latest platform insights report on YouTube, covering ad spend, reach, evolving media formats and audience data. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, WARC’s Catherine Driscoll is joined by Professor Koen Pauwels of Northeastern University and Amazon, and Billy Ryan, Head of Analytics and Effectiveness at the7stars. Examining the close relationship between advertising and pricing power, the episode addresses diverse advertising effects, from sales to distribution, and how marketers add value throughout their organisations. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, David Tiltman, WARC's SVP Content, is joined by Amy Rodgers, Head of Content for WARC Creative to discuss some of the key findings from the Lessons from the Effective 100 report. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Cathy Taylor is joined by Dr. Marcus Collins of Wieden+Kennedy and the Ross School of Business to discuss his new book, For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Cathy and Marcus define culture and what it means for marketers, and why it is ignored at their peril. Stay up-to-date with the latest marketing and advertising news with our ⁠free daily newsletter⁠.