Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 3min
How to Win a Creative Effectiveness Award at Cannes
02:45 • 3min
The Importance of Mainstream Communications in the Grand Prix
05:54 • 2min
The Trinity of Impact
08:09 • 2min
The Creative Effectiveness of a Brand Purpose of Generosity
10:35 • 2min
Cadbury and Ogleby's AI Campaign
13:02 • 2min
The Grand Prix Choice for Cadbury
15:12 • 3min
The Growth of Purpose in Cannes
18:05 • 2min
The Risks of Drawing Ketchup
20:04 • 2min
The Importance of Product Equity in Marketing
21:52 • 2min
Brahma's Duplo Molt Haircut
24:00 • 2min
The Creaminess of Brahma Suddade
26:29 • 1min
The Return of Humor in Advertising
27:51 • 3min
The Rise of Humor in Paid Media
30:43 • 3min
Earned Media as a Metric for Effectiveness
33:30 • 4min