The Creaminess of Brahma Suddade

The creaminesses is quite an unusual distinctive asset. The CMO of Ambev who own Brahma Danny Waxwasser said that it because this element the creaminess is such a distinctive part of their brand positioning. Some of the things that he told me that they'd come up with were were quite interesting so yeah I wish I could hear some of them that haven't made it through to the pitch stage definitely.