The Rise of Humor in Paid Media

A jury favorite was food from Madrid Fusion. The campaign tweeted an invite to Robert De Niro so he would promote the festival in exchange for a tasting menu created by some of the world's top chefs. A low budget campaign kickstarted on Twitter but a really great creative idea that drove a 25 percent increase in sales. People are more likely to share things they they find funny because it fits into a sort of social currency yeah exactly.