The Return of Humor in Advertising

The campaigns rising to the top of the pile for them were more light-hearted and humorous than potentially they have been in previous years. Even when they were tackling serious subjects they approached them in a way intended to make people smile. It feels like this year was a little bit of a turning point maybe some of the the very sort of serious purposely stuff is fading into the rear view mirror perhaps it's a reflection of the post-covid environment.