The WARC Podcast

This week, WARC’s Awards Lead John Bizzell is joined by JJ Healan, Vice President, U.S. Marketing, Brand, Content, & Culture at McDonald's and Wendy Walker, Vice President of Marketing at Salesforce. Discussing the winners and themes that emerged from the 2023 WARC Awards for Effectiveness.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first in a four-part series interviewing CMOs. WARC's Anna Hamill is joined by Doug Martin, chief brand and disruptive growth officer at General Mills. Discussing the challenges and opportunities of artificial intelligence, keeping iconic brands relevant, and the importance of staying the course on brand building investment.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC Strategy's Head of Content Lena Roland talks gaming with Oliver Feldwick, Head of Innovation at The&Partnership, and Colleen Nuffer, Senior Director of Integrated Planning at EA. They discuss the upcoming opportunities in this space that brands need to know. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Lena Roland hosts the fifth and final episode of WARC’s daily podcast from Cannes Lions 2023. Joyce Kigathi, head of strategy, creative and content at Havas Africa, shares her view on WARC’s Future of Strategy debate on the question, “Is popular culture dead?” Anna Hamill shares insights from a week of CMO conversations, while David Tiltman wraps up our Cannes coverage with some highlights from the Creative Impact programme.

Amy Rodgers hosts the fourth of WARC's daily podcasts from Cannes Lions 2023. Alex Brownsell summarises the latest attention insights from the Festival, while Imaad Ahmed, Head of Advisory EMEA at WARC, outlines a new whitepaper on how to give B2B campaigns a competitive edge. And Yusuf Chuku, EVP, Strategic Planning and Commercial Impact at NBCUniversal, drops in to share some new research on the importance of media context.

Alex Brownsell hosts the third of WARC's daily podcasts from Cannes Lions 2023. We hear about a brand new whitepaper on 'Culture of Creative Effectiveness' from WARC Insight Director Adi Kishore. R/GA's Yael Cesarkas shares her perspective on the AI debate raging up and down the Croisette, and McCann Worldgroup Global CSO Harjot Singh drops in to talk about purpose and sustainability.

Anna Hamill hosts the second of WARC’s daily podcasts from Cannes Lions 2023. We hear about a major new presentation from Les Binet, Dr Grace Kite and Tom Roach. Jocelyn Tse, Chief Strategy Officer for UM Worldwide in China, offers insights from the Creative Data Lions judging room. And WARC’s Sam Pena-Taylor reports on ChatGPT making a splash at the Festival.

The first of five daily episodes of the WARC Podcast from Cannes Lions 2023. David Tiltman, WARC's SVP Content, is joined by Effectiveness Partnership founding partner Gurdeep Puri to discuss new research into creative effectiveness. Wunderman Thompson CSO Ellie Bamford previews the upcoming Future of Strategy debate. And John Bizzell, WARC's Awards Lead, highlights some winners from the WARC Awards for Effectiveness.

This week, SVP Content David Tiltman talks creative effectiveness with Jenni Middleton, SVP Content and Editor-in-chief at LIONS, and Jamie Peate of McCann Worldgroup. David, Jenni and Jamie, as well as three of WARC’s editors, then offer a preview of WARC and LIONS’ Creative Impact content programme, which will be taking place across the 2023 Cannes Lions International Festival of Creativity. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, WARC’s Gregory Grudzinski and Lauren Livak, Director of the Digital Shelf Institute, unpack key themes and takeaways from WARC Digital Commerce’s latest report into organizational readiness for the world of e-commerce. Topics include the rise of retail media, the value of temporary Centers of Excellence and the need to standardize internal metrics. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.