The WARC Podcast

This week WARC talks ESG with Cathy Taylor, commissioning editor at WARC and Whitney Dailey, EVP of purpose at Allison. How is ESG being perceived and how are these perceptions changing? Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The third episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Ann Marie Kerwin talks about the trends affecting the US with Amanda Peters, head of strategy at adam&eveDDB New York.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The second episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Rica Facundo talks about the trends affecting APAC with Josh Gallagher, COO of EssenceMediacom APAC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first episode in a three-part series exploring the most important trends influencing global consumers. In this episode WARC’s Catherine Driscoll talks about the trends affecting Europe with Crawford Hollingworth global chairman and founder of The Behavioural Architects.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week, the guests discuss the concepts of differentiation and distinctiveness in marketing, highlighting the shift towards focusing on distinctiveness. They explore the importance of differentiation for brand success, the benefits of differentiation, and the impact of differentiation on buying decisions. They also delve into the concept of distinctiveness in branding, the use of recognizable brand assets, and achieving brand distinctiveness through playful advertising. The debate between differentiation and distinctiveness is examined, exploring when one should be prioritized over the other.

The fourth and final episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we look at where this research goes next - how the team behind it plan to use it and apply it, and what they hope to achieve with it over the coming months and years. WARC's David Tiltman speaks to renowned strategist Roger Martin, Jann Schwarz, founder and global head of B2B Institute at LinkedIn, and Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we are talking about the health of the global ad market with James McDonald, WARC’s Director of Data, Intelligence & Forecasting, and Kate Scott-Dawkins, global president of GroupM's Business Intelligence unit. WARC’s brand new ad spend forecast suggests a more positive outlook for investment, however, that return to growth will be uneven across channels and platforms. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Jason Carmel, Rachel Kerrone, and Jess Lovell discuss real-life examples of marketing initiatives that have a Promise to the Customer at their heart. They explore the 'Speaking in Color' campaign by Sherwin Williams, which revolutionizes how architects choose and customize colors using AI. They also talk about Starling Bank's campaign to win the trust of SME banking customers by operating more like a B2C brand and creating distinctive assets.

This week, WARC's David Tiltman is joined by Celeste Huang, Data Journalist for WARC Media and Alex Brownsell, Head of Content for WARC Media to discuss three themes from the recent Global Ad Trends report called Connected TV’s Next Episode. CTV is growing quickly as viewers and advertisers migrate from linear broadcast television. However, on closer inspection, that growth in CTV ad investment may be less impressive than first thought. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn, and Paul Stringer, managing editor for research at WARC, discuss the concept of 'Promise to the Customer' in marketing. They explore the importance of making a memorable and valuable promise, the impact of promise-based campaigns on brand health measures, and the effectiveness of promise campaigns in driving sustained brand and sales growth.