The WARC Podcast

This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify and Veneeta Ranjan, head of media, Ferrero. We discuss why the region is lagging behind, how to raise the bar of media quality in high growth digital markets in the region. For more insights, check out WARC’s media quality report in collaboration with Double Verify. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brave brands – those that have taken a risk, stepped outside of their category norms and comfort zones, and thought outside the box when it comes to their creative ideas. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Aditya Kishore talks to Sorin Patilinet, Senior Director Marketing Effectiveness at Mars. Discussing Mars’ constant innovation in creative measurement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss the brands that have used data to spark creativity, which has subsequently generated results for their business.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer Katie Rigg-Smith.Why should we invest in creativity, and what lessons can marketers take with them to fight for creativity in the boardroom, and cultivate it with their teams? In this episode we also hear from Severine Vauleon, Global VP at LUX, Josh Faulks, CEO at AANA, Michelle Martinis, Head of Marketing at National Australia Bank, Stephen Connor, Managing Director at Volvo Australia, Pete Randeria, Director of Global Innovation at Treasury Premium Brands, David Dahan, Managing Director at WPP@Unilever, Gavin Gibson, Managing Partner at Mindshare, David Redhill, ex-CMO of Deloitte, Sam Evans, Head of Digital Marketing and E-commerce at Modus Beer, Toby Talbot, Chief Creative Officer at Ogilvy. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brands that have used real-world solutions or products to communicate marketing messages and meet their objectives.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC’s David Tiltman and Alex Brownsell unpack the latest Global Ad Trends report on retail media. They discuss retail media’s ad spend numbers, which retailers are benefitting the most from this growth, and why the most exciting thing about retail media is the data.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This podcast discusses stand out cases from the Marketing Society Awards, including the Mayor of London's campaign against misogyny, Yorkshire Tea's growth success, and the fight against suicide by the Campaign Against Living Miserably. They explore challenges in the black tea market, principles of marketing for long-term growth, tackling the stigma of suicide, empowering allies against harmful attitudes towards women, and developing purpose-driven campaigns with challenging social messages.

Sue Unerman and Jake Webster discuss the changing media landscape, while Ian Whittaker makes the case for marketing as an investment. James Hurman and Amin Mrini advise on profitable scaling on digital marketplaces. Hannah Gillett highlights the importance of owned channels and an owned-first strategy.

The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discuss the state of the industry 10 years on from their groundbreaking research study, ‘The Long and the Short of it’. Fiona Blades, President and Chief Experience Officer at MESH Experience explains the importance of owned media channels in the marketing mix. Finally, Pawan Marella, Strategy Director at Unilever and Nilam Atodaria, Global Product Director at The GOAT Agency, talk about all things retail media, social commerce and influencers. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.