The WARC Podcast

The fourth and final episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode we look at where this research goes next - how the team behind it plan to use it and apply it, and what they hope to achieve with it over the coming months and years. WARC's David Tiltman speaks to renowned strategist Roger Martin, Jann Schwarz, founder and global head of B2B Institute at LinkedIn, and Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week we are talking about the health of the global ad market with James McDonald, WARC’s Director of Data, Intelligence & Forecasting, and Kate Scott-Dawkins, global president of GroupM's Business Intelligence unit. WARC’s brand new ad spend forecast suggests a more positive outlook for investment, however, that return to growth will be uneven across channels and platforms. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Jason Carmel, Rachel Kerrone, and Jess Lovell discuss real-life examples of marketing initiatives that have a Promise to the Customer at their heart. They explore the 'Speaking in Color' campaign by Sherwin Williams, which revolutionizes how architects choose and customize colors using AI. They also talk about Starling Bank's campaign to win the trust of SME banking customers by operating more like a B2C brand and creating distinctive assets.

This week, WARC's David Tiltman is joined by Celeste Huang, Data Journalist for WARC Media and Alex Brownsell, Head of Content for WARC Media to discuss three themes from the recent Global Ad Trends report called Connected TV’s Next Episode. CTV is growing quickly as viewers and advertisers migrate from linear broadcast television. However, on closer inspection, that growth in CTV ad investment may be less impressive than first thought. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn, and Paul Stringer, managing editor for research at WARC, discuss the concept of 'Promise to the Customer' in marketing. They explore the importance of making a memorable and valuable promise, the impact of promise-based campaigns on brand health measures, and the effectiveness of promise campaigns in driving sustained brand and sales growth.

This week WARC's David Tiltman is joined by Amy Rodgers, Head of Content for WARC Creative to discuss the winners of the Creative Effectiveness category at the Cannes Lions festival this year, and the trends among these winners. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to renowned strategist and CEO advisor Roger Martin and Jann Schwarz, founder and global head of B2B Institute at LinkedIn. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC’s Aditya Kishore talks about creative effectiveness at Proctor and Gamble with P&G’s David Grebert. Discussing how advertisers can build ways of working that help them invest in creativity and proves its effectiveness. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week Ann Marie Kerwin WARC's Americas Editor is joined by Cathy Taylor, WARC's US Commissioning Editor to dive into the themes from the WARC Guide to Cross-Media Effects. Discussing channel selection, creative customization, and measurement.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

This week WARC talks about how APAC is leading developments in social commerce and what other markets can learn from the region about how to effectively leverage this new channel. WARC’s Asia Editor Rica Facundo is joined by Manasa Harikar, E-Commerce Strategy Director for Unilever, Mindshare, Amandeep Singh, VP of Commerce & Customer Experience at VMLY&R, and Fionn Hyndman, Founder at Stickler. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.