The WARC Podcast

The Future of Strategy and why marketers need a reality check

7 snips
Oct 5, 2023
Guest
Richard Huntington
Guest
Mark Hadfield
Lena talks about the future of strategy with Richard Huntington from Saatchi & Saatchi and Mark Hadfield founder of Meet the 85%. They discuss the need for a research revolution and the importance of marketers exploring different realities and bringing back the essence of the real world into marketing.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 3min
2
Building Alternate Realities
02:40 • 19min
3
Exploring Different Realities: The Importance of Marketers Going Beyond Cities
22:07 • 2min
4
The Marketing Reality Movement: Bringing Back the Real World into Marketing
24:34 • 3min
5
Rethinking and Resetting the Industry
28:00 • 5min