Richard Huntington

Richard Huntington, CSO of Saatchi and Saatchi and author of 'Feral Strategy', dives into brand strategy's need for a radical shift away from outdated orthodoxy. He argues that conventional methods have led to uninspiring brand work. Emphasizing the importance of genuine purpose, he explores the challenges of navigating strategy in an uncertain world. Huntington champions 'feral thinking', where unconventional ideas bloom from everyday moments, pushing marketers to embrace creativity and authenticity for impactful strategies.

Lena talks about the future of strategy with Richard Huntington from Saatchi & Saatchi and Mark Hadfield founder of Meet the 85%. They discuss the need for a research revolution and the importance of marketers exploring different realities and bringing back the essence of the real world into marketing.