The WARC Podcast Making a Promise to the Customer - 3. Applying the model in real life
Aug 22, 2023
Jason Carmel, Rachel Kerrone, and Jess Lovell discuss real-life examples of marketing initiatives that have a Promise to the Customer at their heart. They explore the 'Speaking in Color' campaign by Sherwin Williams, which revolutionizes how architects choose and customize colors using AI. They also talk about Starling Bank's campaign to win the trust of SME banking customers by operating more like a B2C brand and creating distinctive assets.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
The Role of Creative Data and Introduction to the Speaking in Color Campaign
01:50 • 2min
Establishing a Partnership with Architects
03:56 • 2min
Exploring the Artistic and Technical Skills of Architects
05:37 • 2min
Speaking in Color: A Campaign for Personalized Architectural Colors
07:29 • 3min
Delivering on the Promise to the Customer
10:43 • 14min
Making Promises and Disrupting the Banking Industry
24:29 • 10min
Building Trust and Creating Distinctive Assets
34:54 • 18min