Jason Carmel
global lead for creative data at Wunderman Thompson
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Aug 22, 2023 • 53min
Making a Promise to the Customer - 3. Applying the model in real life
Jason Carmel, Rachel Kerrone, and Jess Lovell discuss real-life examples of marketing initiatives that have a Promise to the Customer at their heart. They explore the 'Speaking in Color' campaign by Sherwin Williams, which revolutionizes how architects choose and customize colors using AI. They also talk about Starling Bank's campaign to win the trust of SME banking customers by operating more like a B2C brand and creating distinctive assets.
