Making a Promise to the Customer - 3. Applying the model in real life
The WARC Podcast
00:00
Delivering on the Promise to the Customer
This chapter explores the importance of fulfilling the promise made to customers in a marketing campaign. It focuses on how Sherwin Williams aligns their project with the promise they make to create innovation with color, using artificial intelligence to allow architects to create colors through speaking. The chapter also discusses the impact of the promise-based campaign on brand metrics and commercial outcomes.
Transcript
Play full episode
