Making a Promise to the Customer - 3. Applying the model in real life
The WARC Podcast
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Making Promises and Disrupting the Banking Industry
In this chapter, the hosts discuss the concept of making promises to customers and how it can lead to more playful interactions. They then introduce the second campaign they will be discussing, which is from Starling Bank, a challenger bank in the UK. They mention that this campaign targeted SME banking customers and aimed to win their trust by operating more like a B2C brand.
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