The WARC Podcast

Explore bold marketing innovations as the podcast discusses viral campaigns like Heinz's quirky collaboration with Absolut Vodka, designed to attract younger consumers. Discover how Lacoste captivated audiences with vibrant creativity and how Mercado Libre’s 'handshake hunt' redefined ad engagement through tech. The hosts dive into strategic media approaches that focus on intrigue over traditional advertising. Additionally, celebrate impressive sales achievements while looking forward to future trends in the ever-evolving landscape of e-commerce.

Chan Suh, Chief Digital Officer at Prophet, and Luke Roberts, Strategy Director at Alma Miami, dive into how AI reshapes the consumer shopping landscape. They discuss the rising demand for personalized experiences and the power dynamics shifting as consumers negotiate directly with brands. The conversation shifts to the growing trend of multigenerational households, emphasizing its impact on consumer behavior. The guests highlight the importance of understanding family dynamics to create products that foster social interactions, adapting marketing strategies to these changes.

WARC’s Ann Marie Kerwin and Cathy Taylor talk about the latest Guide on attention. Discussing viewability, metrics and measurements, examples of outcomes, and much more. Subscribers can read the articles for this guide here.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

The first episode in a three-part series exploring the most important trends influencing global consumers. WARC's Rica Facundo talks to Michael Patent, founder and president of the Culture Group and Emmanuel Sabbagh, Chief Strategy Officer TBWA\ Asia. Discussing the re-emergence of live events, and the rising temperatures across Asia Pacific.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

WARC's Paul Stringer talks to Wayne Blodwell, co-founder and CEO at Impact Media and Sascha Eder, CEO and co-founder at NewtonX. Discussing third-party cookies, programmatic transparency, sustainability, and investment trends between walled gardens and open web advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, dive into Nike's journey in performance marketing. They explore the intricate balance between brand building and direct-to-consumer strategies, highlighting failures and successes. The conversation touches on the importance of retail feedback and cohesive marketing strategies for brand consistency. They also discuss Nike's evolving messaging, contrasting its inclusive past with a more selective branding approach, revealing deeper cultural influences at play.

WARC’s David Tiltman, Alex Brownsell and Celeste Huang talk about three key points from the latest Global Ad Trends report on in-game advertising. Discussing gaming ad-spend, the complexity of the gaming ecosystem and what needs to be done for brands to devote a higher share of budget to in-game advertising. Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.

Cheryl Calverley, founder of The Den, and Harriet Kingaby, co-chair of the Conscious Advertising Network, dive deep into the world of Generation Alpha. They discuss the unique characteristics of this generation and the urgent responsibilities marketers face in their advertising practices. The guests highlight the impact of targeted ads on mental health and the need for ethical engagement strategies. They propose measures for brands to create genuine connections with Gen Alpha while emphasizing the importance of protecting children's rights in the digital landscape.

The discussion features insights on the judging process behind the Creative Effectiveness Lions at the Cannes Festival. Key themes include ambition, bravery, and the importance of cultural resonance in campaigns. Standout examples from McDonald's and a delivery app showcase global impact through simplicity and boldness. The conversation highlights successful low-budget campaigns tied to events like the World Cup. Additionally, the power of adaptable strategies in branding is emphasized, with innovative approaches transforming consumer engagement.

Lydia Amoah, a consumer insights contributor, Cass Naylor from Outvertising advocating for diversity, and Ndu Uchea from Word On The Curb discussing cultural media issues dive deep into the impact of diverse audiences on consumer behavior. They highlight the significant spending power of minority groups and the commercial risks brands face by ignoring these markets. The conversation also tackles the need for authenticity in LGBTQIA+ branding and the dangers of 'rainbow washing,' urging brands to genuinely engage with diverse communities for real change.