Consumer Trends: Using AI and Multigenerational households in the US

Chan Suh, Chief Digital Officer at Prophet, and Luke Roberts, Strategy Director at Alma Miami, dive into how AI reshapes the consumer shopping landscape. They discuss the rising demand for personalized experiences and the power dynamics shifting as consumers negotiate directly with brands. The conversation shifts to the growing trend of multigenerational households, emphasizing its impact on consumer behavior. The guests highlight the importance of understanding family dynamics to create products that foster social interactions, adapting marketing strategies to these changes.