What Nike's Performance Marketing Strategy Tells Us About Effectiveness

Ana Andejelic, former chief of brand for Espirit, and Suzanne Powers, founder of Powers Creativity, dive into Nike's journey in performance marketing. They explore the intricate balance between brand building and direct-to-consumer strategies, highlighting failures and successes. The conversation touches on the importance of retail feedback and cohesive marketing strategies for brand consistency. They also discuss Nike's evolving messaging, contrasting its inclusive past with a more selective branding approach, revealing deeper cultural influences at play.