Creative Effectiveness Lions 2024 - Insights from the winners

The discussion features insights on the judging process behind the Creative Effectiveness Lions at the Cannes Festival. Key themes include ambition, bravery, and the importance of cultural resonance in campaigns. Standout examples from McDonald's and a delivery app showcase global impact through simplicity and boldness. The conversation highlights successful low-budget campaigns tied to events like the World Cup. Additionally, the power of adaptable strategies in branding is emphasized, with innovative approaches transforming consumer engagement.