Research: the consumer power of diverse audiences

Lydia Amoah, a consumer insights contributor, Cass Naylor from Outvertising advocating for diversity, and Ndu Uchea from Word On The Curb discussing cultural media issues dive deep into the impact of diverse audiences on consumer behavior. They highlight the significant spending power of minority groups and the commercial risks brands face by ignoring these markets. The conversation also tackles the need for authenticity in LGBTQIA+ branding and the dangers of 'rainbow washing,' urging brands to genuinely engage with diverse communities for real change.