
HighLevel Spotlight Sessions
The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing.
The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.
Latest episodes

Jun 1, 2021 • 31min
Joey Gilkey On Firing Yourself From Sales
In this episode, we speak with Joey Gilkey about:
💥 Sales processes vs having "a sales guy"
💥 2 things you need before doing outreach
💥 The no competition position statement
💥 Recommended compensation for salespeople
💥 How to find the right salesperson for your agency

May 20, 2021 • 35min
Liam Degnan How To Leverage HIPAA Compliance To Increase Sales & Revenue
Liam Degnan of the Compliance Group returns to the show to talk about leveraging HIPAA Compliance to increase sales and separate yourself from your competitors. In this episode, Liam covers:
💥 What is HIPPA Compliance?
💥 The layers of compliance you should be thinking about
💥 Why is it important to ask for a Business Associate Agreement from your third party vendors.
💥 List of SMTP Providers who are willing to sign a BAA 💥 HIPPA in regard to agencies outside the United States
💥 What has changed in HIPPA regulations during COVID?
💥 18 Identifiers of what the government considers to be PHI

Jun 19, 2020 • 22min
Malachi Munroe On Attracting Qualified Clients
Malachi Munroe is the Owner and Founder of Munroe Media Inc., a South Florida based Agency that specializes in Helping Wellness Entrepreneurs & Brands scale their businesses by attracting quality, qualified clients. In this episode, Malachi talks about:
💥 Prepaid offers vs Services that can be fulfilled online
💥 Tips on building a successful medspa campaign during the pandemic
💥 How to ensure that the sales "stay closed"
💥 Pushing yourself and your clients to get to the next level.
💥 How trustworthy relationships with your clients can lead to equity partnership opportunities

Jun 11, 2020 • 47min
Alex Schlinsky On Lessons From Over 1000 Agency Sales Audits!
Alex Schlinsky of Prospecting On Demand returns to the show to share insights from over 1000 Agency sales audits.
Alex covers:
💥Why you should separate the value of your offer from the price.
💥Single price options vs Silver/Gold/Platinum
💥The 3 most common sales objections and how to overcome them
💥Are visual aids important when it comes to closing a deal?
💥How many clients really pay after a free trial
💥Are refundable deposits a good idea?
💥Common package prices
💥The importance of knowing your margins

May 28, 2020 • 12min
Cam Martinez ON LVRG
Cameron Martinez is the founder of LVRG, which is a software discounts membership program that offers reduced rates for SASS products from companies like HighLevel, Zoom, Unbounce, and more.
In this episode, Cam talks about:
💥 The benefits of having a LVRG membership
💥 How membership fees contribute to Feed a Billion, a non-profit organization.
💥 Discount opportunity for new HighLevel customers.
💥 Why LVRG is a win-win deal between software companies and customers.
💥 Exciting upcoming partnerships.
💥 Recommended apps that help simplify your work.

May 21, 2020 • 31min
Robert Adler On Email Deliverability
Robert Adler, founder of Sarge Digital, discusses the importance of SPF, DMARC, and DKIM in email deliverability. He also talks about creating subdomains in Mailgun, understanding context filters, and how ESPs determine spam. Tools for spam testing are also discussed.

May 18, 2020 • 1h 8min
John Logar On How To Sell HighLevel For $1k+
John Logar, Consulting Unleashed, shares how to generate 5 and 6 figure paying clients by reselling HighLevel as a white label SAS. He discusses the opportunities during recessions, changing your market message, and the market value of what you provide.

May 5, 2020 • 46min
Tony Banta On Engineering Clients Success
Tony Banta, founder of Venture Greatly and host of The Client Whisperer show, joined us to discuss:
💥Engineering clients success
💥How to lead your clients through crisis (Coronavirus)
💥Why the value comes from solving problems
💥The importance on putting yourself on the client's shoes

May 1, 2020 • 46min
Brent Weaver On Achieving Freedom By Mastering Your Business
Brent is the founder of uGurus, a coaching program that helps digital agencies achieve freedom by mastering their business through training, coaching, and community support.
In this episode, Brent talks about:
💥 How to find your niche
💥 Finding clients that have the same perspective as you
💥 Building a valuable marketing infrastructure
💥 Getting comfortable with rejection as a part of the process
💥 The importance of scaling with marketing engines
💥 How to find $100,000 problems to solve

Apr 29, 2020 • 31min
Fer Patel On Customizations In HighLevel
In this episode, we chat with Fer Patel, the founder of GHLExperts.com, which helps agency owners supercharge their HighLevel accounts.
Fer gives a presentation of:
💥Customizations you can do in HighLevel
💥Styling with CSS and Java Script features
💥Funnel Designs
💥Replicating a Review Management Snapshot in HighLevel
💥Custom Values as one of the key features of HighLevel
💥Using triggers in HighLevel to develop FOMO Popups
👉Visit ghlexperts.com to learn more