
HighLevel Spotlight Sessions
The HighLevel Spotlight Sessions is an agency-focused podcast that showcases awesome marketers doing awesome marketing.
The show is brought to you by HighLevel, the leading white-label marketing platform built for agencies.
Latest episodes

Apr 24, 2020 • 33min
Jason Swenk On How To Build A Sellable Agency
In this episode, we sat down with Jason Swenk who built a digital marketing agency that quickly grew to a multi-million dollar operation working with brands from AT&T, Hitachi, and Lotus Cars. After 12 years of steady growth, Jason sold the agency in 2012 and has since been helping other agency owners grow.
Jason talks about:
💥 How to go from A choice in the market to THE choice
💥 Positioning yourself by focusing on your clients
💥 Leveraging strategic partnerships
💥 How to transition from a founder operator to a CEO
💥 The importance of setting a meaningful goal 💥 How to build a sellable agency

Apr 15, 2020 • 14min
Michael Kellim On Marketing In The Internet Service Provider Industry
Michael Kellim, founder of Leverage Social, joined us to talk about:
💥 Marketing in the Internet Service Provider industry
💥 How a marketing agency can assist with their clients' sales departments
💥 Becoming indispensable for your clients with the help of Highlevel
💥 Using Facebook as the prime channel to get the older generations

Apr 14, 2020 • 22min
Idris Nawabi On Helping Gyms Pivot & Prosper
In this episode, Idris Nawabi, founder of Fit Leads Fast, joins us to talk about how he's helping his gym clients pivot and prosper by selling online during Corona Virus. Idris shares the exact funnel he's using that is generating $0.55 cent leads and includes:
💥 Free E-Book lead magnet
💥 $27 low-ticket offer
💥 $129 up-sell offer
💥 $500 pre-paid membership

Apr 10, 2020 • 22min
Rand Fishkin On Branding During Corona Virus
Rand Fishkin, founder of Moz & CEO of SparkToro, joined us to discuss:
💥"Reading the room" in regard to marketing in the context of Corona Virus
💥The opportunity for branding that COVID19 has created
💥How SparkToro enables you identify the YouTube channels your customers watch, the podcasts they listen to, the websites they visit, and more!

Apr 6, 2020 • 1h 6min
Brian Downard On Prospecting On LinkedIn
In this episode Brian Downard of Prospecting On Demand talks about how to keep your prospecting going through COVID19. Brian walks us through how he prospects on LinkedIn and even shares his exact scripts to use in both LinkedIn and HighLevel.

Mar 21, 2020 • 40min
Matt Plapp On Transitioning To Be Niche-Specific
Matt Plapp is veteran marketer, CrossFitter, Author, Speaker, Consultant, Coach, and founder & CEO of ROI Experts, a monster agency that focuses on the restaurant space.
In this episode we talk about:
💥How Matt grew his agency to over 30 clients in varied industries then transitioned to be niche-specific and scaled to over 200 clients
💥How Matt weathered crises like 9/11, the crash of 2008, and now the Corona Virus
💥Why building a database should be the number one goal you work towards with your clients
💥Why Matt's agency training program focuses on building a LOCAL agency

Mar 21, 2020 • 26min
Mike Cooch On Clarity & Scalability
Mike is the CEO of Digital Marketing Lab and is a serial entrepreneur who has founded several successful 7-figure businesses in tech services, agency services, publishing, and ecommerce.
In this episode Mike talks about:
💥 Why lack of clarity costs your agency in sales
💥 Why you want customers not clients if you want to build a lifestyle business you can sell
💥 Understanding scalability and how to build "Productized Services" that scale
💥 The two things potential buyers of your agency will want to know

Mar 14, 2020 • 32min
Cat Howell On Why Facebook Groups Are Like An Email List On Steroids
Cat Howell started her own advertising agency out of Auckland NZ back in 2015 and has since gone on to launch the Facebook Ad Hacks Facebook group, Digital Distillery and The Academy, which that helps agency owners automate their way to 7-figures.
In this episode, Cat talks about:
💥Why Facebook Groups are like an email list on steroids
💥The key to creating effective nurture content & Cat's sequence timing hack
💥How Cat can hook you up with a free intern
💥Why Cat flew 7 strangers to NZ for 8 weeks to learn from her
💥Cat's journey into eCommerce with her new vagina spray

Mar 7, 2020 • 24min
Mike Arce On How To Fall In Love With Sales
Mike Arce is an entrepreneur, speaker, coach, and advertising professional who owns Loud Rumor, a 7-figure advertising agency for fitness studios and independent gyms currently doing over $1M/month in revenue.
In this episode, Mike talks about:
💥How to fall in love with sales
💥Poaching Lebron's vs. hiring job-seekers
💥Why the word 'try' has been banned from Mike's agency
💥How to be able to afford to pay Account Managers 2-4x more than you are now
💥Why most agencies build their businesses around their worst clients instead of their best

Feb 22, 2020 • 30min
Nik Robbins On How To Build Authority With Your Clients
Nik Robbins is a co-founder of BeTop Local, which has been delivering results for medical practices since 2015 and has generated over $7M in revenue since then. Nik is also the creator of the Krusader Nation, through which he teaches people how to become executors.
In this episode, Nik covers:
🔥Everything is your fault as an agency owner and why that's a great thing
🔥How to close 3-5 clients per month
🔥How to build authority with your clients and make them understand they NEED you
🔥Nik's secret to keeping clients for an extra 1-2 months