
Real Estate Team OS
Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.
Latest episodes

5 snips
May 28, 2024 • 56min
027 Performance Marketing with Grant Wise
Entrepreneur Grant Wise shares insights on performance marketing, improving sales production, and agent recruiting. Topics include creating deal tracking reports, lead management policies, 3x return on lead sources, and the 'gaping hole' in many team businesses. Learn about optimizing marketing investments, email marketing strategies, and the importance of data analysis for sustainable growth.

May 21, 2024 • 58min
026 The DIRECT Model for Agent Accountability with Koby Sway
General Manager Koby Sway from The Briley Team shares insights on the DIRECT model for agent accountability, lead conversion success, hiring coachable team members, and the growth of the real estate team. He discusses transitioning from corporate America, the importance of a GM role, overcoming challenges, and empowering agents to achieve their goals.

May 16, 2024 • 33min
[Inside The Team] A Team Within A Team (Within a Team?) with Tiffany Gobster
Tiffany Gobster, Team Leader of The Gobster Group, discusses building a team within a team. Topics include vibrant team culture, starting a team, recruiting agents, coaching, branding implications, and leveraging past success for future growth. She also shares insights on team dynamics, transitions, and the importance of teamwork in real estate.

May 14, 2024 • 36min
[Inside The Team] Accountability Calls and Video Texts with Tony Tramontozzi
Join Tony Tramontozzi, Team Leader of The Tozzi Group, as he shares insights on accountability calls, building a successful team within a team, attracting new agents, and maintaining a collaborative culture. Learn how he transitioned from property management to real estate, the importance of timing in leadership roles, and his plans for team growth and delegation.

May 9, 2024 • 34min
[Inside The Team] Building Your Tech Stack for Scale with Julia O’Buckley
Julia O'Buckley, Operations Manager with The Laughton Team, discusses building a tech stack for scale, including switching CRMs, with insights on agent adoption. They share their use of Follow Up Boss, Bara Agency, Sisu, and other tools to help their 200+ agents succeed.

May 7, 2024 • 39min
[Inside The Team] Aligning Sales and Operations with Alise Hannebaum
Join Alise Hannebaum, VP of Sales and Operations at The Laughton Team, as she shares insights on aligning sales and operations for success in real estate. Topics include building efficient systems, evolving operational leadership, strategic hiring, financial management, and personal relaxation in business.

May 2, 2024 • 38min
[Inside The Team] The Will and Skill Behind Agent Productivity with Justin McLellan
Guest Justin McLellan from The Laughton Team in Phoenix discusses tips for piloting and experimentation, importance of will and skill, lead distribution, and how listening to phone calls led to playbooks. He emphasizes the balance of will and skill to drive agent productivity.

Apr 30, 2024 • 36min
[Inside The Team] Leading and Coaching Alongside (Not From Above) with Michelle Bleach
Join Michelle Bleach, Regional Team Lead for The Laughton Team, as she shares insights on coaching effectiveness, transitioning from peer to leader, and evolving team structures. Learn about processes for success, effective coaching conversations, and the importance of leadership development. Discover strategies for nurturing relationships, fostering team culture, and driving team success through accountability and feedback.

Apr 23, 2024 • 45min
[Inside The Team] Operations Experiments and Investments with Billy Hobbs
Chief Operating Officer Billy Hobbs from The Laughton Team in Phoenix discusses team operations, growth, and experimentation. Topics include hiring for excellence, team evolution from 30 to 235 agents, the role of pilots and experiments, and tips for supporting subcultures within the team.

5 snips
Apr 16, 2024 • 50min
[Inside The Team] Foundations of a Top-Ten, $1B Team with George Laughton
Join George Laughton, Founder of The Laughton Team, as he shares insights on building a top-ten, $1B team. Discover the value of A players, coaching tips, team dynamics, buyer-agent relationships, and the balance between technology and human connection in real estate.
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