[Techtember] 041 Shaping Your Real Estate Tech Stack with Justin Benson

Sep 3, 2024

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When set up properly, your technology should be shaped to your real estate team’s way of doing things. It should support your vision and your dreams. It should enhance and improve your SOPs.

But often we get things turned around and allow our tech to dictate how we operate. Instead of adding efficiency and profitability, our tech can add unnecessary cost and frustration.

For advice on turning this around and to kick off Techtember, we bring you this incredibly helpful conversation with Justin Benson, Founder and CEO of Bara Agency and of Shilo.ai.

Before starting Bara, a fraction Chief Technology Officer agency, he helped build Gluch Group, helped expand it to three states, sold hundreds of homes himself, and created their tech stack.

Justin shares the three pieces of tech every team needs, ways to think about your tech budget, the most important question to ask when evaluating new and existing tech, and much more!

Listen to this Techtember episode with Justin Benson to learn:

- Why great salespeople are the bedrock of your team

- His path from med school to tech startups to real estate agent and team leader operating in 3 states to fractional Chief Technology Officer

- Where many ops leaders get stuck or reach their limit with technology

- The most important question to ask as you’re evaluating your tech

- How to plan your tech budget

- The three key elements of every tech stack, no matter your size

- Avoiding the danger of changing too much tech too quickly

- Specific ways to increase agent adoption of new tech

- The promise of AI while it’s still in its infancy

- How to find the right person to lead your tech initiatives

- Places he goes to keep up on tech trends and announcements