

Real Estate Team OS
Ethan Beute | Follow Up Boss
Real Estate Team OS is your guide to starting, growing, and optimizing a real estate team. Weekly episodes give you stories, insights, decisions, and hard-learned lessons of team leaders, operations leaders, brokerage owners, and real estate agents at every stage of business growth from solo agent to mega team.
Episodes
Mentioned books

Nov 18, 2023 • 28min
Kris Lindahl on Your Enterprise-Level Organization [FUBCON Session]
This FUBCON Session of Real Estate Team OS features Kris Lindahl, Founder and CEO of Kris Lindahl Real Estate.Kris was also featured on Episode 006 and we take on some similar topics from a different angle here.Listen to this Session of Team OS with Kris to hear:- The importance of emotional intelligence (EQ), especially in changing market conditions- The hub and spoke dynamic of team leadership - and what it requires- A key source of high EQ- The conceptual and practical aspects of curiosity in business success- Ways to improve complementary strengths within your organization- Why many team leaders think about profitability and scale the wrong way - and how to improve it- How to think about your team as an enterprise-level organization- Why your org should be built on roles, outcomes, and accountability, rather than names- Tips for personal and professional goal setting with your agentsAt the end, learn why he still drives down prices of everything through negotiation - even if it’s just $5.Connect with Kris Lindahl: - ConnectWithKL.comLearn more about Kris Lindahl Real Estate: - KrisLindahl.comLearn more about Real Estate Team OS: - https://www.realestateteamos.com - https://linktr.ee/realestateteamosFollow Real Estate Team OS: - https://www.instagram.com/realestateteamos/ - https://www.tiktok.com/@realestateteamos

Nov 16, 2023 • 29min
Veronica Figueroa on Starting or Joining a Team [FUBCON Session]
This FUBCON Session of Real Estate Team OS features Veronica Figueroa, Team Leader of the #1 eXp Mega Team (units sold 2021 and 2022).Veronica shares insights into shifting to a culture of standards and accountability, as well as cautions for solo agents thinking about starting a team and guidance for solo agents thinking about joining a team.Listen to this Session of Team OS for:- The team leader’s responsibility for operating in the “Wild Wild West” and flying by the seat of your pants- Shifting to a culture of standards and accountability (and bringing most people along for it)- Removing the negative connotations of the word “consequences”- The best-case scenario for a new team- Her process for setting individual goals, getting complete commitment (and providing it), and asking for permission to hold people accountable- The difference between starting a team today and starting a team 15 years ago- The two reasons she started her team- Two directions the overwhelmed agent can go with a team- Delegating (and taking a pay cut in the process)- Why more agents should join teams (even experienced agents)- What an agent should look for in a team (topics to interview team leaders about)At the end, learn about Veronica’s most frivolous purchase (which she returned).Learn more about The Fig Team:- https://www.thefigueroateam.com/Connect with Veronica Figueroa:- https://www.instagram.com/veronicafigueroainspires/- https://www.tiktok.com/@veronicafigueroainspiresLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

Nov 14, 2023 • 1h 10min
006 Kris Lindahl on Putting People in Positions to Win
Episode 006 of Real Estate Team OS features Kris Lindahl, Founder and CEO of Kris Lindahl Real Estate.From selling 175 homes in 2014 as a solo agent with one assistant to building the top team in Minnesota and a top ten team in the nation, Kris has created a uniquely powerful brand and an incredibly successful business.Learn some of the mistakes he made and lessons he learned on that journey - including specific ways to put people in positions to win together.Listen to Episode 006 of Team OS for insights into:- Enhancing your ability to pivot, move, and stay agile- Getting the right people into the right seats (with a nod to Working Genius)- The function and benefits of developing scorecards for the company and for each team member- The meeting cadence that helps keep his company aligned with each other, the mission, and the direction- How much of production comes from their company (vs agent-sourced)- The market dynamics that prevent powerful, local brands from being developed right now- The specific lift to agents and to profitability that a brand provides- Why it was so hard to leave production as a high-producing agent (note: it wasn’t just about sales volume!)- The need for a strong foundation to build your team on (with a great, recent example)- Why scaling your business isn’t just about generating more leads or hiring more agents- Better and earlier documentation of processes- The cart/horse challenge of training on systems and on sales- Journey mapping for agents, not just for customers- The good, bad, and ugly of assessments like DISC and Working GeniusAt the end, Kris shares lessons from winning and losing teams, why he acquired an indestructible Starlink box, and the benefits of finding a hobby or passion that takes all of your focus and attention.Connect with Kris Lindahl:- ConnectWithKL.comLearn more about Kris Lindahl Real Estate:- KrisLindahl.comLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

Nov 11, 2023 • 18min
Tim Grover on Winning [FUBCON Session]
This FUBCON Session of Real Estate Team OS features Tim Grover, New York Times bestselling author of RELENTLESS and W1NNING and performance coach to champions like Michael Jordan and Kobe Bryant.Before he gave the closing keynote at FUBCON, he sat down with us to share insights into the misunderstood and even paradoxical dynamics … of winning.Watch or listen to this episode of Team OS for Tim’s insights into:- The need for shared identity across a team of unique individuals- The difference between a high-performing team and a winning team- Why outworking people doesn’t always work and how adjusting, adapting, and overcoming helps- The misunderstood aspects of winning and what winners do in the face of a win- Why the dark side isn’t just a necessary part of winning, but “a bridge to everything”- How we know if we’re winning without the definitions brought by rules, boundaries, scoreboards, officials, a scoreboard, or a clockAt the end, he shares his process for physically and mentally recharging, as well as the relaxing and calming effect of positive feedback from others.Learn more about Tim Grover’s books:- RELENTLESS https://www.amazon.com/Relentless-Unstoppable-Tim-S-Grover/dp/1476714207- W1NNING https://www.amazon.com/Winning-Unforgiving-Race-Greatness-Grover/dp/1982168862/Connect with Tim Grover:- https://timgrover.com/- https://www.instagram.com/timgrover/Learn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

Nov 9, 2023 • 27min
Renee Funk on Curiosity and Connection [FUBCON Session]
This FUBCON Session of Real Estate Team OS features Renee Funk, Team Leader of The Funk Collection in Orlando, Florida.Among other topics, Renee explains why she’ll never ask a team member to make a phone call again and why round robin lead distribution is bad for clients and agents alike.Watch or listen for Renee’s insights into:- Why curiosity is undervalued and how to meaningfully leverage it in all of your relationships- How her leadership style has evolved to consider what’s most important for each individual she connects with- Why she’ll never ask a team member to make a phone call again- The process of resetting the team’s “why” - including a simple formula you can use for yourself- What “Earn the relationship first, come from contribution always” means to her- Why success is more about lifting others up as we climb than it is about head-to-head competition- How she and her husband thought about, planned, executed, and put an asterisk on “getting out of production”- Why round robin lead distribution is worse for the customer and for the agent and what to do insteadAt the end, she shares the frivolous investment of going “off the deep end” with a house remodel and how it’ll pay off with Friday Night at the Funks.Learn more about The Funk Collection:- https://realtyinorlando.comConnect with Renee Funk:- https://reneefunk.com- https://www.instagram.com/renee_funkLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

Nov 7, 2023 • 55min
005 Tiffany Gelzinis on Patience, People, Process, and Profit
Episode 005 of Real Estate Team OS features Tiffany Gelzinis, who became a real estate agent after building a career as a marketing leader in industries like chemical manufacturing, construction, and defense and space manufacturing. She started her team early on - and her production supported and cash flowed the team. She shares successes and mistakes she made on the way - including the challenge of the shift to team leader.Listen to this episode for Tiffany's insights into: - The need for patience with the process and with your people- Why dollars and cents are trailing indicators and what to pay more attention to instead- Specific practices for reinforcing and celebrating team culture and core values- How apprenticeship is designed and how it helps agents new to the team- “The most challenging time of building a team” (going from high-performing agent to team leader)- How to get agents more productive without having time to hold any hands- Solutions to common recruiting challenges (especially if you’re recruiting from out of the industry)- The “Base Plus” compensation model and its benefits- The regret of trying to grow the team faster than her model would allow- Creating more leverage for agents- Overcoming the problem of “got a minute” conversations … gracefully and productively!- What she learned by auditing her time (and why she recommends it)- Advice for agents thinking about starting a team- Reasons an agent should consider joining a team (and the reasons they don’t)- Why your GCI doesn’t mean as much as you think At the end, Tiffany shares why she appreciates Renee Funk, one key task she’s not yet levered, and how she gets ideas by creating proximity to others. Learn more about The Gelzinis Group: - https://www.thegelzinisgroup.comFollow or connect with Tiffany Gelzinis: - Tiffany Gelzinis on Instagram - Tiffany Gelzinis on FacebookLearn more about Real Estate Team OS: - https://www.realestateteamos.com - https://linktr.ee/realestateteamosFollow Real Estate Team OS: - https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

Nov 4, 2023 • 29min
Keri Shull on Onboarding and Expansion [FUBCON Session]
This FUBCON Session of Real Estate Team OS features Keri Shull, Founder and Team Leader of The Keri Shull Team in the DMV market. She also operates a team in South Florida.Watch or listen to this Session with Keri for insights into:- The role of integrity in agent and client relationships- The role of optimism and vision across the team- The cost of focusing on what you want for your agents rather than what they want for themselves- An experience early in her career that made her committed to excellence in onboarding years later- Specific improvements made to their two-week onboarding precess, including call confidence, faster starts, and hot potatoes- Why she started with a 3-member ISA team (rather than one)- Starting an additional team in South Florida during the COVID market- Why new agents should join a real estate team- Why successful agents who are feeling burnt out should join a real estate teamAt the end, learn the specific value of “being in the right rooms” for learning and growth.Learn more about the The Keri ShullTeam:- https://kerishull.com/Follow The Keri Shull Team:- https://www.instagram.com/kerishullteam/- https://www.youtube.com/@kerishullteamLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

6 snips
Nov 2, 2023 • 29min
Phil Gerdes on Work Ethic and Self-Awareness [FUBCON Session]
This FUBCON Session of Real Estate Team OS features Phil Gerdes, who serves as Associate Broker and Team Leader of The Gerdes Team in Annapolis, Maryland.In this conversation, he shares - among many other helpful ideas - ways to evaluate work ethic, why he left and returned to sales production, and four specific questions an agent should ask before joining a team.Watch or listen for insights into:- Defining work ethic for agents and staff and two ways to evaluate who’s got it- The importance of self awareness and how it affects team structure and hiring- The benefits of returning to sales production for himself and for agents on the team- Convincing people vs training people- Questions agents should ask themselves before starting a team- Three ways to improve lead efficiency and lead conversion- Ways to stay in touch with a shifting market - from multiple perspectives- Four questions to ask a team leader to evaluate whether or not to join their teamAt the end, Phil shares his appreciation for Deon Sanders (not just Deion Sanders) and the culture of the Colorado Buffaloes.Learn more about the The Gerdes Team:- https://thegerdesteam.com/teamFollow Phil Gerdes:- https://www.instagram.com/philgerdes/- https://www.tiktok.com/@philgerdesLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

6 snips
Oct 31, 2023 • 54min
004 Jenny Wemert on What It Takes To Go Independent
Episode 004 of Real Estate Team OS features Jenny Wemert, Team Leader of Wemert Group Realty, a team lives out a culture of service, relationships, and doing the right thing that’s captured in the term “WeMates.”In this conversation, Jenny walks us through what it takes to take your teamerage or brokerage independent - from living up to promises, getting clear on your value prop, and getting big enough, to developing your training, tech stack, and systems. Listen to Episode 004 for Jenny's insights into:- The need to hire and the inability to train for a servant heart- The need to “stay human” even as our ability to dictate and measure activities grows (result: 50% repeat and referral rate)- The meaning behind the acronym WeMates, their language for teammates- Why team members don’t compete internally and how they stay in their highest value areas (and what the 3 main activities are)- Three specific lessons learned in her shift out of production and into team leadership- The way your splits slide with your value prop- The front-of-house / back-of-house structure of team leadership- Shifting the brokerage from Keller Williams to independent (their motivation, as well as advice for others)- What you miss when you leave a big brand and brokerage- Why profitability is incredibly hard in the middle (small teams as highly profitable, large teams as less profitable but scaled, and the “black hole” middle)- Why leverage and loneliness are driving experienced agents into teams- What aspiring team leaders should be thinking about in preparation for the changeAt the end, she shares her appreciation for Russell Rhodes, thrift shopping, a years-old WeMobile, and connecting and consuming via her phone.Learn more about Wemert Group Realty:- https://WemertGroupRealty.comFollow Jenny Wemert:- Jenny WemertLearn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos

Oct 28, 2023 • 33min
Kendall Bonner on Brokers Embracing Teams [FUBCON Session]
In this FUBCON Session of Real Estate Team OS, Kendall Bonner shares her journey from attorney, to successful listing agent, to franchise broker/owner, to team leader.Within her team, she seeks to help two underserved communities within the real estate industry through training rather than mentorship.Within this conversation, she explains why and how more brokers can embrace teams.Watch or listen to this session for insights into:- The path to creating more repeatability, scalability, and predictability in the business- The “fun and horrible” implementation of the EOS system after reading Gino Wickman’s Traction- How serving as an attorney benefitted her as a listing agent, with scripts, and with questions- The motivation to start a franchise brokerage, then start a team, then live in both worlds before selling the franchise- Starting the team by starting recruiting- The most powerful tool in negotiation that “works every time”- Serving two underserved communities in real estate as a team leader (newer agents and agents without large spheres of influence)- Why “teams are the future”- The problem with the “mentorship” myth and what agents really need instead- What their onboarding process looks like and why it’s structured that way- Why and how more broker/owners should embrace teams for the benefit of the entire industry- A bit about books in generalAt the end, she shares a cheapskate habit she picked up as a kid that she still practices today (tease: it involves ketchup packets).Learn more about the The Kendall Bonner Team:- https://www.besttamparealestateagents.com/Follow Kendall Bonner:- https://www.instagram.com/kendallebonner/Learn more about Real Estate Team OS:- https://www.realestateteamos.com- https://linktr.ee/realestateteamosFollow Real Estate Team OS:- https://www.instagram.com/realestateteamos/- https://www.tiktok.com/@realestateteamos


