Melissa Sofia on Doing the Most for Your Clients [FUBCON Session]

This FUBCON Session of Real Estate Team OS features Melissa Sofia, Broker at The Avenue Home Collective serving all of San Diego County.

In this conversation, she shares helpful details on her journey from 8 agents to 40+ and from $40M to $250M in annual sales.

Watch or listen to this Session of Team OS for insights into:
- Why a collaborative, in-person culture helped the team “blast off” at the onset of the pandemic
- Ways to generate and capitalize on “teachable moments”
- How her team started, despite her intention to stay solo
- Refining processes round SOI and referrals as your primary lead source
- Partnering with Side Real Estate for increased leverage, even though she earned a broker’s license
- What it means to deliver service that makes you wonder whether you’ve ever had service
- What she does to consistently deliver that level of service across a growing team of diverse agents
- What her role looks like today and why it continues to include sales production (and we’re not just talking the cherry-picked best listings)

At the end, hear directly from a self-described “leftover queen.”

Follow Melissa Sofia:
- https://www.instagram.com/melknows/

Learn about The Avenue Home Collective:
- https://theavenuehc.com/
- https://www.tiktok.com/@theavenuehomecollective

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos