The New Music Business with Ari Herstand

Ari's Take
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Sep 13, 2023 • 1h 9min

How Raye Zaragoza Makes a Living as a DIY Artist (Hint: Not Streaming)

LA-based singer-songwriter Raye Zaragoza discusses her experience as a DIY artist. Topics covered include her recent casting as Tiger Lily in the Broadway tour of Peter Pan, her new album and collaborations, the emotional impact of releasing music, and the process of self-releasing and creating a record label. They also delve into the definition of 'making it' in the new music business and the importance of sustainable career choices beyond album sales.
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Sep 6, 2023 • 1h 3min

Support Tours, Mental Health, the State of the Live Music Industry from a Booking Agent

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Daniel McCartney: https://www.outlastrecords.com/00:59 - Welcome04:47 - Daniel’s focus on mental health for musicians11:06 - What can musicians in need of mental health care do?18:29 - Daniel’s role as a booking agent and the state of touring in 202333:21 - Opening slots for bands in larger shows44:46 - Tour buy-ons for bands55:03 - How to get an agent as a band?58:28 - Outlast RecordsSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Daniel McCartney :Website: https://www.outlastrecords.com/Instagram: https://www.instagram.com/danielmccartney/X: https://twitter.com/mccartneydkTikTok: https://www.tiktok.com/@danielkylemccartneyEdited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Aug 30, 2023 • 1h 1min

Streaming Fraud is More Serious (and Inventive) Than You Think

Guests Andrew Batey and Morgan Hayduk from Beatdapp discuss streaming fraud and its impact on indie artists and major labels. They explain how Beatdapp catches streaming fraud and the challenges faced by legitimate artists. The podcast also touches on the role of streaming services in addressing fraud and the complexities of making a living as an artist in the streaming era.
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Aug 23, 2023 • 1h 25min

How To Hack Spotify (and TikTok)

Ryan Vaughn, manager at Backline Creative and CFO of Head Bitch Music, shares strategies on hacking the Spotify algorithm and TikTok growth. They discuss the success of 'the chilist' on Spotify and creating personalized algorithmic strategies. The chapter also explores Spotify's discovery mode, music video copyright issues, and the speakers' personal journeys in the music industry.
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24 snips
Aug 16, 2023 • 1h 7min

A Sync Licensing Music Executive is Changing the Game

Jessica Vaughn, Sync Licensing Music Executive, discusses the process of getting a song synced, representing artists' master rights, finding music supervisors, AI music and sync, and the current state of the sync industry.
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Aug 9, 2023 • 1h 3min

Dance Music Record Labels Do It Differently

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week on the New Music Business podcast, Ari is joined by Deron Delgado, Label Manager at DIRTYBIRD, and Sam Sciarra, the Head of A&R and Brand Director for Higher Ground.05:31 - Welcome and intros 11:28 - The ethos of dance labels and thinking label-focused vs. artist-focused 19:20 - The business model behind dance labels and progression of DJ technology 29:52 - Royalty streams from DJs 36:55 - Dance labels sometimes just represent singles, not entire artists 45:40 - What do dance labels look for in an artist/producer? 55:40 - Creative ways for artists to break out in the EDM worldSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Deron DelgadoWebsite: https://dirtybirdrecords.com/Instagram: https://www.instagram.com/dirtybirdrecords/X: https://twitter.com/DirtybirdTikTok: https://www.tiktok.com/@dirtybirdLinkedIn: https://www.linkedin.com/in/deron-delgado-0189018/Connect with Sam SciarraInstagram: https://www.instagram.com/thehigherground/TikTok: https://www.tiktok.com/@the_highergroundLinkedIn: https://www.linkedin.com/in/sam-sciarra-0958566b/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Aug 1, 2023 • 1h 37min

AI Music Co. CEO on Future of Music Creation (and Streaming Fraud)

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comJoin us on the New Music Business podcast this week with Alex Mitchell, founder and CEO of Boomy Corporation, an AI-powered music creation and distribution platform where over 500,000 creators make, publish, and monetize instant songs.06:25 - Welcome13:18 - What is AI Music?22:00 - The traditional definition of a "musician" will be redefined26:35 - The considerations of designing an AI music program34:45 - The case studies of those using Boomy    41:27 - Distribution of AI music and commoditization47:51 - How AI music may affect streaming payouts 57:24 - Boomy owns music made on the platform. Why?01:05:30 - Laws and the legal future of AI music01:21:35 - How would Ari build an AI music platform?Subscribe to The New Music Business: https://aristake.com/nmb/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Alex Mitchell: Website: https://boomy.com/Instagram: https://instagram.com/boomymusicX: https://twitter.com/boomy.musicTikTok: https://www.tiktok.com/@boomy.musicLinkedIn: https://www.linkedin.com/in/alexjaemitchell/Edited and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take#BoomyMusic #AIMusic #IndieArtist Hosted on Acast. See acast.com/privacy for more information.
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15 snips
Jul 5, 2023 • 58min

TikTok Music Marketing Grows Up

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comJoining us this week on the New Music Business is Johnny Cloherty, the founder and CEO of Songfluencer. Songfluencer is a global, innovative creative marketing agency of music experts that turns followers into fans by strategically pairing songs, artists, and brands with key tastemaker influencers on music-forward social media platforms including TikTok, Instagram, and YouTube. They’ve worked with artists such as Lil Nas X, Bruno Mars, Justin Bieber, Fleetwood Mac, and many more.04:47 Welcome07:17 Music industry gatekeepers10:48 Explosion of influencer marketing, working with every major label12:43 How the TikTok platform has matured17:03 Artists targeting the correct demographics24:24 How Songfluencer runs campaigns and achieves artists' goals32:33 Is it necessary for artists to have a presence on TikTok?38:20 Advice for artists for don't understand the platform42:44 Collaborating with both legacy and emerging artists52:00 Social media posting schedule56:11 What it means to make it in the new music businessSubscribe to The New Music Business: https://aristake.com/nmbAri’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Songfluencer:Website: https://songfluencer.com/Instagram: https://www.instagram.com/nomadcryInstagram: https://www.instagram.com/songfluencerTwitter: https://twitter.com/songfluencerEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Jun 29, 2023 • 59min

SoundCloud is Allowing Artists To Contact Fans (and Get Paid More)

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comJoining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).11:44 Welcome14:58 History of SoundCloud and why they're different from the other DSPs22:41 Where SoundCloud is moving, and how they're making the artist and fan relationship stronger26:52 Resurgence of breakout stars and being a place where musicians get feedback31:50 "Fan Powered Royalties"37:31 'Fans' tool within SoundCloud for Artists42:47 How DMing fans is beneficial for artists49:21 How artists can access monetization through SoundCloud's new partnership with Merlin and Warner57:43 What it means to make it in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/nmbAri’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with SoundCloudWebsite: https://soundcloud.com/For Artists: https://artists.soundcloud.com/Fans: https://artists.soundcloud.com/fansEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Jun 21, 2023 • 1h 2min

Citizen Cope on Major Labels vs. Independence, Audience Connection and Having a Seat at the Table

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comCitizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer. His music is commonly described as a mix of blues, soul, folk, and rock. Cope's compositions have been recorded by artists such as Carlos Santana, Dido, Pharoahe Monch, and Richie Havens. In his solo career, "Let the Drummer Kick" from his 2002 album, Citizen Cope, went RIAA-Certified Gold. In 2004, he produced and released The Clarence Greenwood Recordings, followed by Every Waking Moment in 2006.In 2010, Cope founded his own record label, Rainwater Recordings, allowing him to exert full creative control. Free from the marketing entreaties of the major record labels, he released The Rainwater LP later that year. One Lovely Day followed in 2012. After taking a hiatus from his own record releases, Cope came back stronger than ever, releasing Heroin and Helicopters in 2019 and The Pull of Niagara Falls in 2021. He is currently slated to release another album in 2023.05:45 Welcome07:24 Communication with an audience performing solo vs. with a band11:09 Post-pandemic reflection, music festival line-up experiences, career sustainability16:55 Album achieving gold status, having a timeless sound19:36 Breaking down Citizen Cope's new album’s sonic landscape29:41 Releasing records independently with Rainwater Recordings33:20 New artists establishing themselves before getting signed36:51 Biggest difference working independently vs. with a major label43:04 Is it worthwhile making records because of streaming?48:02 Publishing deals, Sony licensing with Peloton, TikTok and Facebook53:40 New album 'Victory March' release date55:45 What it means to make it in the New Music Business57:58 Artists having a seat at the tableSubscribe to The New Music Business: https://aristake.com/nmbAri’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Citizen CopeWebsite: https://citizencope.comInstagram: https://www.instagram.com/citizencopeTwitter: https://twitter.com/citizencopeYouTube: https://www.youtube.com/@citizencopeEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

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