The New Music Business with Ari Herstand

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week on the New Music Business podcast, Ari is joined by the completely independent and incomparable neo-soul artist and producer, Madison McFerrin (recorded live at the Labelcoin x Roland House at SXSW last week). McFerrin has earned accolades from the New York Times, NPR, Fader as well as Pitchfork who named her a Rising Artist of 2018. Questlove himself even dubbed her early sound as “soul-appella.” She's been performing and touring for years with appearances from Central Park SummerStage to various jazz festivals and the Late Show with Stephen Colbert’s Show Me Music series. Stay tuned for McFerrin’s debut album, arriving May 12th!04:47 Welcome05:23 Debut DJ performance06:09 Process of creating her debut album10:32 Production and collaborative approach12:28 Signature a cappella vocals14:58 Production and collaborative approach (continued)18:25 Audience reaction to new musical directions24:02 Dynamics of her fiancée also being her manager26:27 Staying "fiercely independent"34:03 Breaking down the album release process38:50 Navigating TikTok as an artist in their 30s46:55 New single "God Herself"50:56 Q&A: Balancing relationship with manager53:50 Q&A: Hunger for quality over quantity content57:02 Q&A: Positive environment for artist and fan relationship59:44 What it means to "make it" in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Madison McFerrin:Website: https://madisonmcferrin.comTikTok: https://tiktok.com/@madmcferrinInstagram: https://instagram.com/madmcferrinTwitter: https://twitter.com/madmcferrinYouTube: https://www.youtube.com/channel/UCwg5XVgp0PKI08awh9km6qwRecorded and filmed by Roland TeamAdditional editing and mixing by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comLearn more about Blue Buddha: https://bluebuddhaentertainment.comThis week on the New Music Business podcast, Ari chats with Charles Levan (co-founder/ president) and Chase Walker (music coordinator) of Blue Buddha Entertainment, a boutique music licensing firm.Established in 2002, Blue Buddha Entertainment specializes in sync placement for independent artists and labels, serving as a premier conduit for contemporary groundbreaking artists and repertoire. Blue Buddha’s diverse catalog is current, hit-driven, and reflects the highest level of artistry and production, providing One Stop Rep. music with a global tastemaker appeal.Past sync placements include: Shrinking, Found, All American, This Is Us, Supreme Models, Lost, Atlanta, 4400, All American Homecoming, Criminal Minds, Chicago P.D, Grey's Anatomy, New Amsterdam, Las Vegas, Dirt, One Tree Hill, Smallville, Party of Five, NCIS- Los Angeles, Californication, The Fosters, Pivoting, Good Trouble, The Sinner, Bull, Kung Fu, Vanderpump Rules, To All The Boys, Shameless, Charmed, Royal Pains & others.With over 27 years of experience in the music industry, Charles' passion in the sync space is coupled with a focus on artist development, helping artists hone their musical craft in an ever-changing entertainment world. Learn more here.05:11 Welcome05:50 Sync licensing explained10:06 Does Blue Buddha work with artists with co-writers?14:06 What happens when a song has aired but was not legally cleared19:28 How Blue Buddha services their artist roster and keeps relationship strong with music supervisions21:17 The process of sync briefs and finding artists that'll fit the music request26:46 Sync budgets in television now versus previous years34:37 Sync agency business model and how Blue Buddha makes money39:10 Retitling song agreements45:21 Difference between sync agencies and music libraries52:27 How often Blue Buddha signs new artists and how artists can manage their expectations01:02:56 Advice for artists who want a sync placement01:05:35 How a musician can balance creative authenticity while stills being syncable01:13:51 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comFabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising platform enables brands to reach 250M music fans worldwide each month, and its flagship live music discovery platform Bandsintown serves 75M registered music fans and 560,000 artists. In 2021, Bandsintown was named to Variety's "10 Tech Innovators To Watch" and Fast Company's "World's Most Innovative Companies." In 2018, Fabrice was named as a "Most Creative person in business" by Inc. Magazine. In 2022, Bandsintown launched its Fan Management Suite, a toolkit designed to help artists grow a fanbase that includes a robust tour date widget, smart links, analytics, a robust email program, and more - all 100% free to artists.04:27 Welcome06:33 What is Bandsintown?10:13 How artists gain followers and how their fans are notified21:08 Bandsintown discovery tools for emerging artists28:19 How Bandsintown tracks ticket sales from Ticketmaster data33:23 How an artist's Bandsintown follower count connects to ticket sales37:41 Bandsintown discovery tools (continued)40:42 Email marketing campaigns to reach more fans of similar sounding artists43:08 Show promoters and the new norm of audience buying behavior46:20 Advice for indie artists to increase their ticket sales and 2023 ticket buying trends55:37 Ticketmaster hearing and the future of touring sustainability01:03:05 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Fabrice Sergent:Website:https://bandsintown.comInstagram: https://instagram.com/laviateurTwitter: https://twitter.com/fabricesergent?lang=enLinkedIn: https://linkedin.com/in/fabricesergentEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com01:53 What should artists do if they write in different genres?04:06 How do you switch membership from one Performing Rights Organization (PRO) to another?11:42 How do I find bands to split show bills with?13:12 Can I book festival appearances without a manager or publicist?19:27 Do you foresee AI technology being an ally or foe for songwriters and producers? How do you think AI will impact the music industry in the coming years?25:07 What should I put in my email subject line that will entice music industry professionals?35:05 Does it matter where musicians live in the digital 21st century industry?39:47 What is the process for officially releasing a cover song on streaming platforms?41:44 My promotional budget is $7k, and I already spent $4k on a publicist. Is it better to spend my remaining promotional budget on social media optimization or on college and non-commercial radio promotion?52:50 ConclusionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

To celebrate the third edition of How to Make It In The New Music Business, the Ari’s Take team collaborated with Shuttershot Productions to capture Ari Herstand’s special interview and Q&A with the incomparable Theo Katzman. This episode was recorded live at The Grove’s Barnes & Noble in Los Angeles on January 17th.Order the new book here: http://book.aristake.com00:00 Welcome03:23 Theo’s perfect press release, recording process, touring with Vulfpeck11:39 What artists can learn The Beatles’ Get Back documentary16:23 Recording process: one take and one take only22:17 Recording a live album, playing in the “red zone” (Keith Jarrett, John Coltrane, Led Zeppelin)32:45 Why artists should never compromise themselves and their career37:04 Authentic creative process, embracing mistakes in the studio49:26 How Vulfpeck became so successful52:09 How the Wim Hof Method’s cold plunging experiences inspired Theo01:00:02 Songwriting process for new album, Be The Wheel01:12:02 Album release strategy, distributing independently through TuneCore01:19:51 Listening engagement from Spotify editorial playlists vs. algorithmic playlists01:24:03 Launching new label, 10 Good Songs01:28:17 What “making it” in the New Music Business means01:35:10 Q&A: How clubs can best set artists up for success01:40:47 Q&A: Advice for independent artists who don’t have a big budget01:43:35 Q&A: Emotional quality songwriting and harmonic settings within western music ("Good To Be Alone," Paul Simon, Bob Marley)01:48:06 Q&A: Creative marketing campaigns (Seth Godin’s This Is Marketing, TikTok)Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Theo Katzman:Website: https://theokatzman.comInstagram: https://instagram.com/theokatzmanYouTube: https://youtube.com/theokatzmanConnect with Shuttershot Productions:Website: https://weareshuttershot.comInstagram: https://instagram.com/shuttershotProduced by the team at Ari’s TakeLive recording engineered by Maxim AdamsMixed and mastered by Maxton HunterMusic by Brassroots DistrictVideo production by Shuttershot ProductionsDirected by Brian ShuttersPhotography directed by Kenzo Le Hosted on Acast. See acast.com/privacy for more information.

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comDanielle Allard is a singer-songwriter, multi-instrumentalist and Twitch Partner. She has been performing publicly for over 15 years and graced stages across Canada and Europe.This Ottawa native has toured Germany, Portugal and much of Canada but also performs 3 times a week for an international audience as a music streamer. Her festival appearances include features at RBC Bluesfest, Marvest, Jazz Fest, Mountain Man Music Festival, and a main stage feature at Ottawa's CityFolk Festival. She has also been featured in showcases at Megaphono and Folk Music Ontario. She has released three studio albums "INVADER," "Chameleon" and "Passing Notes" and is currently in the studio recording her fourth. INVADER is a 6 song concept album with 6 video series. She is known for her charity work in the nation’s capital, donating over 30 performances to various charities each year and raising over $18,000 for various charities on her stream. Apart from her music, she is a community builder, teaching public relations and stage performance at Algonquin College. She runs a variety of virtual community events on her Discord server weekly, creating a space for us all to exist.04:30 Bowl of dinosaurs explained08:19 Embracing Twitch during the pandemic13:54 Livestreaming milestones and achieving Twitch partnerships16:12 Inside Danielle’s home studio18:03 Scheduling livestreams and keeping motivated to perform25:32 Gamification of watching things: raid trains and channel points explained30:38 Levels of community participation within a livestream36:15 Bowl of dinosaurs (continued)38:43 Broader Twitch community and artist accountability51:22 Moderation and making listeners feel safe56:16 Post-pandemic engagement and viewership1:00:13 Does Twitch partnership accommodate illnesses or vacation?1:05:26 How long the affiliate application process takes1:06:27 Switching cameras while performing live1:09:01 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Danielle Allard:Website: https://danielleallard.comTwitch: https://twitch.tv/danielleallardInstagram:https://instagram.com/daniellejallardYouTube: https://youtube.com/user/daniellejallardEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Order the THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThe Rare Occasions are an LA-based, New England-bred indie rock band known for their explosive garage rock anthems with catchy vocal harmonies. Brian McLaughlin (singer) and Luke Imbusch (drummer) have been making music together since their early teenage years. They formed The Rare Occasions while attending college in Boston where they met Jeremy Cohen (bassist). Since then, the band have toured nationally, won the John Lennon Songwriting Contest, and released a vast catalog of music online. In 2021 the band released their first album as a trio, Big Whoop, which received significant press and radio play.Around the same time, their 2016 track “Notion” went viral on TikTok and continues to make waves, topping Spotify’s viral chart in the US and several other countries, and later landing on Billboard’s alternative charts and top 100 singles charts in the UK, Ireland, and Canada. The Rare Occasions released their new EP, Attaboy, on November 4th, 2022. The first single off the EP “Seasick” has already garnered the attention of radio DJs across the country including SiriusXM’s Alt Nation with the second single “Not Afraid” being an explosive follow up. After sharing Attaboy’s hard-hitting riffs, danceable grooves, and ear-catching melodies with audiences across the nation on their Fall 2022 headline tour, the band has shifted its efforts towards new music in 2023.04:18 Welcome10:15 Leaving Boston, moving to California13:08 Continuing the band, touring as a trio17:47 Reaching new audience through gaming and anime communities21:36 Going viral on TikTok25:37 Gaining attention from major record labels34:16 Breaking down the major label deal offers, signing with Elektra Records48:23 Advances from the major label offers52:59 Creating the music video for “Notion”54:34 Headlining nationwide tour59:14 Recording “Attaboy” EP, marketing their unique story1:08:08 What’s next for the band1:12:32 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstand Connect with The Rare Occasions: Website: https://therareoccasions.comInstagram: https://instagram.com/therareoccasionsTikTok: https://tiktok.com/@therareoccasionsTwitter: https://twitter.com/rareoccasionsEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comJason Grishkoff started a music blog called Indie Shuffle back in 2007, when music blogs were still cool. After a 3-year stint at Google, he was lucky to take the blog full-time in 2013. From 2014 to 2015 digital advertising in the music industry changed rapidly, and a number of bloggers found themselves looking for alternative sources of income. Many gave up to focus on their day jobs, but Jason decided to double-down on his coding abilities and created a website called SubmitHub, where musicians, labels and publicists could submit their songs to blogs like Indie Shuffle. Flash forward to 2022 and nearly 30 million submissions have been submitted through the platform. Jason still runs the operation as the only developer, and the product is constantly evolving to meet the needs of the modern music promotion industry.07:30 Welcome09:42 Ari’s Take review of SubmitHub15:50 SubmitHub business model / where the curators come from22:46 Submitting playlist campaigns / navigating Spotify's algorithm36:13 Inside Spotify for Artists' playlist data41:39 EveryNoise.com (every genre ever)45:10 Spotify’s personal, algorithmic and editorial playlists56:05 'Hot or Not' feedback feature1:06:40 Instagram / TikTok influencer marketing services1:20:26 Current state of music blogs1:31:50 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jason GrishkoffWebsite: https://www.submithub.comInstagram: https://www.instagram.com/submithubTwitter: https://www.twitter.com/submit_hubLinkedIn: https://za.linkedin.com/in/jasongrishkoffEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comShirley Halperin is an Executive Editor at Variety, where she spearheads music coverage for the print magazine and Variety.com. Through her 20-year career, she has held staff positions at Entertainment Weekly, Teen People and Us Weekly and was also a regular contributor to Rolling Stone. A two-time Los Angeles Press Club winner, Shirley joined the Hollywood Reporter as Music Editor in 2010, later adding sister magazine Billboard to her resume. Until 2017, she oversaw music news coverage for both publications. She is the author of three books: 2008’s “Pot Culture: The A-Z Guide to Stoner Language and Life,” 2010’s “Reefer Movie Madness” and 2011’s “American Idol: the Official Backstage Pass.”04:00 Welcome12:29 The focus of Variety Magazine’s music department17:13 Is Variety covering the subculture?21:08 Variety’s readership and purpose of music journalism24:10 Interpolations explained28:09 Challenges for journalists versus consumers42:02 Who holds the most power, editors or algorithms?45:54 Where the music industry is heading47:25 Lyrics being used against rappers in criminal trials50:18 Concert cancellations and navigating cultural outrage54:35 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpa Connect with Ari’s Take: Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1 Connect with Ari Herstand: Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstand Connect with Shirley Halperin: Website: https://variety.com/author/shirley-halperinInstagram: https://instagram.com/shirleyhalperinTwitter: https://twitter.com/shirleyhalperinLinkedIn: https://www.linkedin.com/in/shirley-halperin Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.com What's new in the third edition...Updated for the post-pandemic music environmentHow to use TikTok to propel your streams and fanbaseLivestream concerts - both ticketed and free - and how to use all of the new platforms for the biggest impactNFTs, Metaverse concerts, and how the innovators in the music space are approaching cryptoHow to approach touring in 2023Updates in every section and on nearly every pageAll the new ways to obtain your royalties (following the MLC’s founding and international orgs evolution)A more global focus for artists living and touring outside the US8-month, day by day release strategy and checklist for your next single and albumCompletely rewritten social media chapterAn updated glossary including many new termsHow new social, streaming and collections platforms have evolved strategy within the music industry and where this is all headingSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.