The New Music Business with Ari Herstand

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comJoining us this week on the New Music Business are SoundCloud’s very own Tracy Chan (Chief Content Officer) and Emmy Lovell (Global Head of Music).11:44 Welcome14:58 History of SoundCloud and why they're different from the other DSPs22:41 Where SoundCloud is moving, and how they're making the artist and fan relationship stronger26:52 Resurgence of breakout stars and being a place where musicians get feedback31:50 "Fan Powered Royalties"37:31 'Fans' tool within SoundCloud for Artists42:47 How DMing fans is beneficial for artists49:21 How artists can access monetization through SoundCloud's new partnership with Merlin and Warner57:43 What it means to make it in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/nmbAri’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with SoundCloudWebsite: https://soundcloud.com/For Artists: https://artists.soundcloud.com/Fans: https://artists.soundcloud.com/fansEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comCitizen Cope, a.k.a Clarence Greenwood, is an American singer-songwriter, producer, and performer. His music is commonly described as a mix of blues, soul, folk, and rock. Cope's compositions have been recorded by artists such as Carlos Santana, Dido, Pharoahe Monch, and Richie Havens. In his solo career, "Let the Drummer Kick" from his 2002 album, Citizen Cope, went RIAA-Certified Gold. In 2004, he produced and released The Clarence Greenwood Recordings, followed by Every Waking Moment in 2006.In 2010, Cope founded his own record label, Rainwater Recordings, allowing him to exert full creative control. Free from the marketing entreaties of the major record labels, he released The Rainwater LP later that year. One Lovely Day followed in 2012. After taking a hiatus from his own record releases, Cope came back stronger than ever, releasing Heroin and Helicopters in 2019 and The Pull of Niagara Falls in 2021. He is currently slated to release another album in 2023.05:45 Welcome07:24 Communication with an audience performing solo vs. with a band11:09 Post-pandemic reflection, music festival line-up experiences, career sustainability16:55 Album achieving gold status, having a timeless sound19:36 Breaking down Citizen Cope's new album’s sonic landscape29:41 Releasing records independently with Rainwater Recordings33:20 New artists establishing themselves before getting signed36:51 Biggest difference working independently vs. with a major label43:04 Is it worthwhile making records because of streaming?48:02 Publishing deals, Sony licensing with Peloton, TikTok and Facebook53:40 New album 'Victory March' release date55:45 What it means to make it in the New Music Business57:58 Artists having a seat at the tableSubscribe to The New Music Business: https://aristake.com/nmbAri’s Take Academy (use code NMB for 10% off!): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Citizen CopeWebsite: https://citizencope.comInstagram: https://www.instagram.com/citizencopeTwitter: https://twitter.com/citizencopeYouTube: https://www.youtube.com/@citizencopeEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.com (use code NMB for 10% off!)Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week on the New Music Business, Ari is joined by the founder of Purple Bite PR, Mikel Corrente. In the last few years Corrente adapted a “Zero-Risk” guaranteed or money back system that is very uncommon in the PR industry but it’s more transparent and fairer than the traditional PR system. Some examples of artists and companies that Corrente has worked with are: Sony Music, Kat Graham, Red Light Management, Mix Master Mike, Elohim, Jesse Jo Stark, Lauren Ruth Ward, BIIANCO, and many more.05:52 Welcome / background10:20 PR model ten years ago, shifting from publications to playlists15:55 What PR is and what a publicist does25:21 Evolution of press rates and artist feedback31:24 Relationship with fashion and music publication Lady Gun41:58 Pay-to-play PR model47:03 What is the point of music press right now?53:21 Purple Bite’s business model01:05:03 How Purple Bite guarantees placements01:09:50 What it means to make it in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/nmbWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Mikel Corrente:Website: http://purplebite.comInstagram: https://instagram.com/mikelcorrenteTikTok: https://.tiktok.com/@mikelcorrenteTwitter: https://twitter.com/MikelCorrenteEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take#MusicPR #MusicPress #MusicMarketing Hosted on Acast. See acast.com/privacy for more information.

Enrollment for Ari’s Take Academy CLOSING SOON: https://aristakeacademy.comOrder THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com02:00 How admin publishing works (CD Baby, SOCAN, ASCAP, BMI)18:03 The waterfall release strategy explained (Spotify, TikTok)23:08 Streaming growth and special media marketing28:39 Why does nobody talk about Pandora?31:03 How licensing for social media works34:00 At what point is it a good idea to have a lawyer on your team?37:22 Breaking down pricing norms for sync licensing dealsSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Enrollment for Ari’s Take Academy is now open: https://aristakeacademy.comOrder THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week on the New Music Business podcast, we’re talking live music! Today’s episode compiles interviews from some of our favorite past guests in the touring industry. If you want to learn more about the performance side of the industry, this episode is for you! Tune in to hear insights from:02:47 Brandon Pankey (VP, Live Nation Urban)10:19 Tom Windish (Billie Eillish’s booking agent)26:59 Jordan Anderson (Troubadour’s talent booker)31:09 Bob Babisch (CEO of Summerfest, the world’s largest music festival)34:52 Theo Katzman (of Vulfpeck)39:59 Cory Wong (of Vulfpeck)46:54 Kam Franklin (of The Suffers)01:04:02 Carey Rayburn (of Good Co., $10k a gig playing PAC market)Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take#NewMusicBusiness #LiveMusicIndustry #TouringArtist Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week on the New Music Business podcast, we're talking all about sync licensing! Today's episode compiles interviews from our favorite past guests in the industry. If you want to learn more about pitching your music to sync, this episode is for you! Tune in to hear insights from Jen Malone, Lindsay Wolfington, Brian Vickers, Jenn Miller, Madonna Wade-Reed, Bank Robber Music, Blue Buddha Entertainment, and ATA's own Vo Williams.03:55 Jen Malone (music supervisor: Euphoria, Wednesday, Atlanta)21:03 Lindsay Wolfington (music supervisor: One Trill Here, The Royals, To All the Boys I’ve Loved Before)26:58 Brian Vickers (music supervisor: Disney, Keeping Up with the Kardashians)38:38 Jenn Miller (CEO and co-founder, Audiosocket)45:50 Madonna Wade-Reed (music supervisor: Smallville, Reign, All American)54:04 Bank Robber Music (sync agency)01:01:24 Blue Buddha Entertainment (sync agency)01:13:32 Vo Williams (hip hop artist, 1500+ sync placements)Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com01:37 Who is the first team member an artist should look for?07:50 Is music PR worth it anymore?27:15 What made the best music attorney you've worked with "the best"?34:52 Do music libraries or sync agencies own your masters?37:37 Do you think AI-generated music poses a risk for artists looking to make it in sync?41:51 ConclusionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here: https://book.aristake.comThis week Ari answers more of your questions! If you’d like to submit to our next round of questions, please sign up to our email list: www.aristake.com02:17 What's the best way to prepare for your first EP launch?04:11 How should I split royalties with my producer and engineer?11:36 How should my band roll out our forthcoming album's waterfall release?17:26 How much do streaming services pay in mechanical and performance royalties for each stream?20:56 What's the difference between owning the masters vs. owning the digital sound recordings and performance rights?23:46 How do I break into the Special Events market with symphony and ochestral work?25:44 If an artist plays your song in a concert, how will you be compensated?27:34 How do I get in contact with music publishers? 38:14 ConclusionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business here.Releasing music today is vastly different from releasing music even just 5 years ago. It's no longer about release week. It's now about release year. There are extremely important steps to take before *and after* the release of each single and album to make sure you have the biggest effect. Because every artist is unique, every release plan requires a unique approach. However, there are some proven strategies that every artist, manager and label can employ to make sure their release has the impact it deserves. Ari will break down these concrete strategies and give you a bulletproof release plan you can use for your next release.You will walk away with detailed strategies, specific checklists, innovative ideas and a solid handle on what exactly needs to get done for your next release.If you'd like to get the slides to this presentation, email slides@aristake.com and we'll send them to you to follow along!Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandVideo edited by Mikey "Spice" EvansPost-editing and mixing by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comUPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. “Can You Hear Me Now” achieved a palpable viral buzz followed by the widely praised single “Drugs,” which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart. 2020 was a standout year where UPSAHL released her second EP Young Life Crisis, which Billboard crowned as one of the Top 25 Pop albums of the year. UPSAHL undertook her first co-write on “Good in Bed'' for Dua Lipa’s GRAMMY Award-winning blockbuster, Future Nostalgia. She has also collaborated with artists such as GAYLE, Renee Rapp, Madison Beer, Mike Shinoda, Jann Dior, Anne-Marie, Little Mix, Alan Walker and NGHTMRE. The latest EP follows on the heels of UPSAHL’s highly successful debut headline tour, where she sold out venues across the US, and then continued on an expansive international tour, which included Australia, the UK and Europe. Her high-octane performance style has also earned her spots on major festival lineups, including Lollapalooza, and tour support for acts including Olivia O’Brien, Fletcher, Yungblud, PVRIS, BROODS, and K. Flay.Stream UPSAHL’s latest EP Sagittarius here: https://sagittarius.upsahlmusic.com04:32 Welcome05:25 Collaborative songwriting sessions, process of recording "Sagittarius" EP07:36 Working with Dua Lipa and giving songs away other artists11:21 Collaborative songwriting process (continued), knowing your place in the room16:29 Moving from Phoenix to LA, management, getting into sessions18:30 Blowing up on TikTok with her song “Drugs”25:51 Approach to touring, balancing life as an artist and songwriter28:05 Economics of touring, opening for artists, UPSAHL's team33:30 Breaking down the Arista Records deal, artist management43:56 Consistent release strategy46:53 Working with Gayle and Blu DeTiger, the power of the DM48:50 Philosophy behind VIP meet and greets53:02 What it means to "make it" in the New Music BusinessSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://instagram.com/aristake_TikTok: https://tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with UPSAHL:Website: https://upsahl.comTikTok: https://tiktok.com/@upsahlmusicInstagram: https://instagram.com/upsahlmusicTwitter: https://twitter.com/upsahlmusicYouTube: https://youtube.com/channel/UCRcL5nuXfXB_8k2ikExgCuwEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.