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The New Music Business with Ari Herstand
How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7)
May 31, 2023
39:55
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Quick takeaways
- Understanding admin publishing with organizations like SOCAN and CD Baby is crucial for managing royalties effectively.
- Implementing the waterfall release strategy in music marketing can enhance audience engagement and algorithmic visibility on streaming platforms.
Deep dives
Understanding Publishing and Administration in the Music Business
Publishing and administration in the music industry play a crucial role in ensuring that artists receive their royalties. Whether you're registered with a performing rights organization like SoCan or CD Baby's pro publishing service, it's essential to comprehend how these entities work. For instance, SoCan in Canada focuses on collecting performance royalties, while organizations like ASCAP and BMI handle performance royalties in the U.S. The complexity of licensing and royalty collection emphasizes the need for artists to work with admin publishers to ensure their earnings are correctly managed.
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