How Admin Publishing Works, Sync Deals, Social Media Marketing (Ari Q&A Part 7)
The New Music Business with Ari Herstand
How to Do a Waterfall Release Strategy
A waterfall release strategy is when you start releasing singles in advance of the album. The algorithm, like the Spotify algorithm, they like regular released music. So instead of just dropping the album on release day, you want to preface that with a few singles,. And then you release the album. If you only have one song that you're sending people to, they're going to listen to it and then Spotify will auto play other people's music.
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