Promoting Shows and Engaging Fans with Bandsintown

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Fabrice Sergent is the Co-Founder and Managing Partner of Bandsintown Group (https://bandsintown.com). With 560,000 registered artists, Bandsintown is one of the largest artist services platforms in the world. 97% of the Top 500 artists in America are active on the platform. The company's advertising platform enables brands to reach 250M music fans worldwide each month, and its flagship live music discovery platform Bandsintown serves 75M registered music fans and 560,000 artists. 

In 2021, Bandsintown was named to Variety's "10 Tech Innovators To Watch" and Fast Company's "World's Most Innovative Companies." In 2018, Fabrice was named as a "Most Creative person in business" by Inc. Magazine. In 2022, Bandsintown launched its Fan Management Suite, a toolkit designed to help artists grow a fanbase that includes a robust tour date widget, smart links, analytics, a robust email program, and more - all 100% free to artists.

04:27 Welcome

06:33 What is Bandsintown?

10:13 How artists gain followers and how their fans are notified

21:08 Bandsintown discovery tools for emerging artists

28:19 How Bandsintown tracks ticket sales from Ticketmaster data

33:23 How an artist's Bandsintown follower count connects to ticket sales

37:41 Bandsintown discovery tools (continued)

40:42 Email marketing campaigns to reach more fans of similar sounding artists

43:08 Show promoters and the new norm of audience buying behavior

46:20 Advice for indie artists to increase their ticket sales and 2023 ticket buying trends

55:37 Ticketmaster hearing and the future of touring sustainability

01:03:05 Final question

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Connect with Fabrice Sergent:

Website:https://bandsintown.com

Instagram: https://instagram.com/laviateur

Twitter: https://twitter.com/fabricesergent?lang=en

LinkedIn: https://linkedin.com/in/fabricesergent

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari’s Take

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