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The New Music Business with Ari Herstand

Latest episodes

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May 4, 2022 • 54min

How Songwriters Get Publishing Deals and Hit Songs

Nonstop Management founder and principal Jaime Zeluck Hindlin has signed, shepherded, and spearheaded the success of numerous GRAMMY® Award-winning multi-platinum songwriters and producers. In 2018, the roster ignited smashes such as Meghan Trainor’s “No Excuses” and “Let You Be Right,” XXXTentacion’s “Numb,” Jason Mraz’s “Have It All,” Young The Giant’s “Simplify,” and more as well as singles for Alesso, Bebe Rexha, Jack & Jack, Zara Larsson, and BTS.3:00 Welcome4:42 What does a music publisher do?7:22 Pairing songwriters together and the purpose of songwriting sessions14:35 The process of writing songs from movie briefs15:28 To credit or not to credit18:43 The Pact22:33 Why you should negotiate the splits when the song is actually done25:35 What it means to be a manager for songwriters and producers26:58 From songs to the radio29:19 Radio hits versus a big album cut31:44 Songwriters asking for points on the master34:17 The importance of your personality39:15 The process of getting admin and co-publishing deals43:06 Advice for aspiring songwriters45:05 Does it matter where songwriters reside?47:02 The downside of Zoom sessions49:19 The stage of your pitched music and networking on social media51:50 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jaime Zeluck Hindlin:Website: https://nonstopmanagement.comInstagram: https://www.instagram.com/nonstopmanagementInstagram: https://www.instagram.com/jemaimeTwitter: https://twitter.com/missjemaimeThe Pact: https://www.the-pact.orgEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Apr 28, 2022 • 47min

How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.3:37 Welcome5:53 How Benoni became a music supervisor13:40 How Raedio operates as a music supervision agency14:56 Music as a driving force in a series17:55 Writing camps25:52 How artists can pitch to Raedio and get invited to a writing camp28:23 Raedio’s record label30:06 Turning Red on Disney+ and Billie Eilish32:08 What it means to develop an artist38:59 Raedio’s music library and how they use it42:14 What’s next for Raedio45:10 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Benoni Tagoe:Website: https://theraedio.comInstagram: https://www.instagram.com/theraedioTwitter: https://twitter.com/TheRaedioTwitter: https://twitter.com/nonibizzLinkedIn: https://www.linkedin.com/in/benonitagoeEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Apr 20, 2022 • 1h 19min

How Gamers Helped NEFFEX Get 4 Billion Streams Without a Label

In this week’s episode, I spoke with artist NEFFEX (Bryce Savage) and his manager Ryan Sullivan of ATG Group (Against The Grain). We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer.2:20 Welcome3:45 NEFFEX’S backstory6:56 Where NEFFEX’s songs were streaming8:54 Royalty free beats and unauthorized remixes10:17 Driving forces behind promoting a song a week12:10 NEFFEX’s pricing model13:06 To credit or not to credit…14:00 The process behind releasing a song a week15:33 What attributed to the growing streams17:37 What followed after this release strategy19:38 How Ryan began managing NEFFEX26:21 Getting attention from different distributors and labels28:14 Breakin down NEFFEX’s record deal with 12Tone Music35:52 The harsh reality signing with a label43:04 How NEFFEX’s model evolved by embracing TikTok47:07 TikTok’s open verse challenges48:54 TikTok followers translating to NEFFEX’s own music53:58 Remastering and re-releasing old catalog58:51 Designing artwork with a quick turnaround1:00:36 Why spending money on music videos is a waste1:03:05 Engaging with fans and what’s on the horizon for NEFFEX1:12:05 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bryce Savage:NEFFEX Website: http://www.neffexmusic.comInstagram: https://www.instagram.com/neffexTwitter: https://mobile.twitter.com/neffexSpotify: https://open.spotify.com/artist/3z97WMRi731dCvKklIf2X6YouTube: https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6NvgConnect with Ryan Sullivan:Against The Grain (ATG): https://www.againstgrain.com/LinkedIn: https://www.linkedin.com/in/ryan-sullivan-a31713b4/Instagram: https://www.instagram.com/itsryansullivanEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Apr 13, 2022 • 1h 13min

Artist Management, Major vs. Indie Labels, Release Strategy with Brilliant Corners Manager

This week on the New Music Business, I spoke with the co-founder and partner at Brilliant Corners Artist Management, Jordan Kurland. Artists such as Death Cab for Cutie, Toro Y Moi, She & Him, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup are all amongst their diverse talent roster. We discussed what the role of an artist management entails, his history working with Death Cab, building career artists without relying on TikTok, as well as the best methods for artists who are seeking management. 3:18 Welcome5:00 Brilliant Corners Artists Management10:26 How artists communicate with management team17:00 Artists specializing in a certain niche21:29 What does it mean to manage talent?27:55 Building career artists without relying on TikTok35:12 Finding partnerships for newer artists37:31 Inside the Atlantic Records recording deal44:42 Death Cab's "I Will Follow You Into The Dark"49:17 Kurland’s management approach53:58 Artist release strategy1:03:08 Major labels vs. indie labels1:05:19 Advice for artists seeking management1:11:53 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jordan Kurland:Brilliant Corners: https://brilliantcorners.com/Website: https://www.jordankurland.net/LinkedIn: https://www.linkedin.com/in/jordan-kurland/Instagram: https://www.instagram.com/jordan.kurland/Twitter: https://twitter.com/zeitpopEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Apr 6, 2022 • 45min

How Tai Verdes Went from TikTok to Top 40

This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department.In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com4:06 Welcome6:12 Work of Art Management12:11 The story behind Tai Verdes16:11 Creating partnership with Tai Verdes21:42 TikTok influencer marketing deals28:50 Gaining leverage with the major labels35:07 Preparing a tour for someone who’s never performed38:02 Advice for independent artists41:30 Should artists be embracing Snapchat?43:03 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Ryan Chisholm:Work Of Art (Website): https://workof-art.com/Work Of Art (Instagram): https://www.instagram.com/woa/Instagram: https://www.instagram.com/ryanchisholmTwitter: https://twitter.com/ryanchisholmLinkedIn: https://www.linkedin.com/in/ryanchisholm4/Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Mar 30, 2022 • 1h 18min

Handling Your Music Finances From a Business Manager and Accountant

This week on the New Music Business, I spoke with Pink Noise’s business manager Khloe Churko, alongside tax preparer and fellow podcaster Stephanie Belcher. We dive deep into the weeds of music industry finances including bookkeeping, 1099s, LLCs versus S Corps, DBAs, how PROs pay artists, and so much more!4:00 Welcome7:30 What does a business manager do?9:00 Sirius XM and Sound Exchange13:30 Bookkeeping process17:45 Taxes22:00 What is a tax return?32:30 LLC Vs. S Corp45:45 Payroll49:00 AB5 Law53:30 LLC Vs. S Corp (Continued)1:02:30 Doing business as (DBA)1:04:00 Working with your Performing Rights Organization (PRO)1:06:30 What’s wrong with Legal Zoom1:08:00 Alternative to Legal Zoom1:11:20 Statewide tax rates1:14:45 Thank yous and final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Khloe:Pink Noise Management: https://www.pinknoisemgmt.com/LinkedIn: https://www.linkedin.com/in/khloechurko/Instagram: https://www.instagram.com/pinknoisemgmt/?hl=enConnect with Stephanie:Website: https://stephbelcher.com/Podcast: https://anchor.fm/wsmbLinkedIn: https://www.linkedin.com/in/stephaniegbelcher/Instagram: https://www.instagram.com/whensongsmeanbusiness/Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Mar 23, 2022 • 1h 12min

How Trousdale Went From 0 to 1M Listeners in 1 Year Independently

Trousdale is a pop-folk trio born out of the USC's popular music program, consisting of band members Quinn D'Andrea, Georgia Greene and Lauren Jones. In this episode of the New Music Business, we discussed what their creation process entails, self-producing their last releases, as well as how they stayed productive during the pandemic and successfully embraced TikTok.4:00 Welcome5:00 The story behind their single “Do Re Mi”10:00 Self-producing their music11:40 The creation process for arranging vocals17:44 Engaging responses from listeners20:35 Why no music was released before 202021:43 Overcoming the pandemic28:39 The importance of self-care32:29 Release strategy as independent artists36:04 Creative partnership with their entire team42:38 Navigating TikTok56:45 TikTok trends1:03:00 Content batching days1:05:46 What’s next for Trousdale in 2022?1:08:08 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Trousdale:Instagram: https://www.instagram.com/trousdalemusicTikTok: https://www.tiktok.com/@trousdalemusicLinkTree: https://linktr.ee/trousdalemusicbandFacebook: https://www.facebook.com/trousdalemusicYoutube channel: https://www.youtube.com/channel/UCSDILgezaZWbAIyf2zqcnaQVoyageLA Interview: http://voyagela.com/interview/daily-inspiration-meet-trousdale/Twitter: https://twitter.com/trousdalemusicEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Mar 16, 2022 • 55min

How & Why To Put Music Videos on Vevo

David McTiernan is the Head of Artist & Label Relations at Vevo. We discussed everything about how Vevo is generating higher revenues for artists than on YouTube, their emerging artist performance series Discover, other music-related content they allow on the platform and much more. Learn more about Vevo: https://www.hq.vevo.com/2:51 Welcome4:29 What Vevo is and how it is different from YouTube6:46 Official music videos and linear programming8:11 How do indie artists get their music videos on Vevo’s platform?13:24 Merging official YouTube channel with Vevo17:50 Vevo’s monetization and how they pay more than YouTube23:44 Does Vevo pay the same amount to every distributor?25:46 What other music-related content Vevo allows26:47 Where else Vevo exists29:54 Vevo and YouTube’s shared sales environment30:41 Promotional editorial support behind the content32:30 What is pre-roll social media?35:22 Indie artist success stories within Vevo’s Discover series43:43 How do artists become a part of Discover?47:16 What’s the ideal artist pitch?49:41 Do artists need to be present on TikTok?52:27 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with David McTiernan (Vevo):Website: https://www.hq.vevo.comLinkedIn: https://www.linkedin.com/in/davidmctiernan/Instagram: https://www.instagram.com/davidmctiernan/?hl=enTwitter: https://twitter.com/davidmctiernanSpotify Playlist: https://open.spotify.com/playlist/0RWXpStyUbqJer6lmvXmBA?si=MiByvKM9Rh69JPJbwREnjA&dl_branch=1&nd=1Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
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Mar 9, 2022 • 1h 22min

$50K in 2 Months Playing Backyards And How They Did It with More Fatter

More Fatter is an indie-funk pop band from San Francisco, California, currently based in Los Angeles. During the summer of 2021, they embarked on a fully-independent statewide tour performing primarily in backyards. On this episode, half of the band members Tommy and Théo join Ari to discuss exactly how they successfully pulled this off, and share some very insightful tour stories throughout. Find out where they're performing next: https://morefatter.live2:36 Welcome5:13 Backyard tour conception story10:06 The challenge of pitching to the hosts13:47 Eventbrite ticketing process and free donation-based shows23:28 Who’s Big Booty Bertha?24:25 Donation-based shows (continued) 27:38 Keeping merchandise separate32:08 How the tour reintroduced people to society33:10 Burning custom CDs of their new album40:07 Last minute booking stories48:36 Sleeping arrangements on tour51:00 Take home gross revenue55:11 Deciding what cities to tour59:20 Advice on running your own PA system1:05:13 How playlists can save the vibe1:07:09 Different roles within the band1:10:19 The growth of real fans 1:16:53 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristakeConnect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with More Fatter:Website: https://morefatter.liveInstagram: https://www.instagram.com/morefatterFacebook: https://www.facebook.com/morefatterbandPatreon: https://www.patreon.com/morefatter Hosted on Acast. See acast.com/privacy for more information.
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Mar 2, 2022 • 58min

Because Labels Don't Develop Artists, godmode Steps In

Talya Elitzer is the co-founder of Godmode, a GRAMMY-nominated artist development company whose label and management clients include genre-breaking artists like Channel Tres, JPEGMAFIA, and Yaeji. Prior to Godmode, Elitzer was a Senior A&R at Capitol Records (Katy Perry, Sam Smith, Beck), and a previous booking agent for WME (Britney Spears, Grace Jones) and Mick Management (John Mayer, Sarah McLachlan). At Godmode, Elitzer takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists who don't quite fit into pre-existing formats. She focuses on building sustainable operations for her artists, so they can maintain an uncompromising approach to their work. Learn more about Godmode: http://www.godmodemusic.com/03:44 Welcome04:43 Godmode’s inception story08:47 The harsh reality of getting a record deal11:17 How Godmode operates15:42 Are 360 deals still common?17:24 Licensing deal with a major label20:54 Channel Trace’s artist development23:54 Creating an artist world28:08 Evolution of Godmode’s release strategy33:21 Godmode’s marketing budget35:15 Social media and online campaigns41:39 Self-funding as an independent company43:30 The Godmode team44:26 Advice for independent artists46:50 Is there still a place for major labels?48:04 Godmode’s fanbase development53:38 The most effective communication avenue55:05 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Facebook: https://www.facebook.com/aristake/Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandFacebook: https://facebook.com/ariherstandConnect with Tayla Elitzer (Godmode):Website: http://www.godmodemusic.comInstagram: https://www.instagram.com/godmode_musicInstagram: https://www.instagram.com/talyagodmodeTwitter: https://twitter.com/GODMODE_MUSICTwitter: https://twitter.com/talyagodmode Hosted on Acast. See acast.com/privacy for more information.

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