The New Music Business with Ari Herstand

Enrollment for Ari’s Take Academy closes October 20th! Use code NMB for 10% off any of our courses: https://aristakeacademy.comIn honor of our 100th episode celebration, Ari will be answering more of your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.03:25 How do I approach releasing my new single so it gets more recognition?12:49 How do I release the same single with multiple versions?17:20 If I'm changing the lyrics of a previously released song, how do I go about re-releasing it?19:32 What is the standard rate between an artist and a sync licensing agency?22:03 Do my co-writers need to sign off on a sync deal?26:58 How can I get direct contact to a music supervisor that is soliciting material?30:08 What recording capability do I need for Ari's Take Academy?31:40 What will Spotify do if you land on a botted playlist through no fault of your own?Subscribe to The New Music Business: https://aristake.com/nmbWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, our guest is Jordan Anderson who is the new talent buyer for the legendary Troubadour in West Hollywood.03:38 Why the Troubadour special and how Jordan got the gig11:34 The role of a marketing manager and director13:23 The significance of the Troubadour's size and philosophy of who to book16:57 The state of the live music industry21:45 Underplays and working directly with artists26:37 Keeping your pitch emails short and sweet31:41 Structuring shows deals34:23 The reality of being an independent venue36:55 Investigating emerging artists' streaming and social numbers41:09 How the Troubadour markets their shows45:52 Does the Troubadour have any outside promoters?47:04 Predatory pay-to-play venues in LA 54:06 Band merch cuts 57:37 What's on the horizon1:01:41 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jordan Anderson:Website: https://troubadour.comInstagram: https://www.instagram.com/instajandsLinkedIn: https://www.linkedin.com/in/jordancandersonInstagram: https://twitter.com/thetroubadourTwitter: https://twitter.com/thetroubadourEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Joining us on the New Music Business this week is Shav “prettyboyshav” Garg, the CEO and co-founder of Indify. This innovative company connects emerging independent artists with the funding they need to build bigger careers. Visit Indify here: https://www.indify.io.03:05 Welcome04:34 Why “artists are founders" within Indify's investment marketplace07:28 How Indify is different from a record label11:24 The relationship between investors and artists16:50 How Indify discovers artists and investors28:14 What happens after an artist gets funding 33:00 SEB's success with "seaside_demo" and TikTok influencer marketing37:56 How Indify is different from a record label (continued)43:11 The solution for talented artists fighting social media and streaming algorithms49:42 How Indify discovers artists (continued)51:16 Indify's partnership with new artists and the total investors involved55:30 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Shav "prettyboyshav" Garg:Indify: https://www.indify.ioInstagram: https://instagram.com/prettyboyshavTwitter: https://twitter.com/prettyboyshavMusic: https://open.spotify.com/artist/1HWOzNVECZuzwhpmQ36RvOEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, our guest is Brandon Pankey, the Vice President of Business Development and Operations of Live Nation Urban.03:45 Welcome04:21 Live Nation Urban06:12 Involvement with festivals and booking emerging artists09:34 How emerging artists can get on Live Nation's radar16:24 Black Tour Directory and embracing the term "Urban"22:50 Educational initiatives with the DASH program25:27 ​​Launching the music-based video streaming service APEX28:29 Breaking down the operations of a Live Nation promoter33:13 Advice to indie artists wanting to go on tour35:29 The importance of a live experience40:56 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Brandon Pankey:Instagram: https://www.instagram.com/brandon_pankeyTwitter: https://twitter.com/bpankBlack Tour Directory: https://www.blacktourdirectory.comDASH Program: https://dashprogram.org/Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is Billboard’s music copyright reporter, Kristin Robinson. In this episode, Ari and Kristin dive deep into one of her latest articles and why it's more important than ever for artists to protect their works. Read the full article here: How Did Two Unknown Latin Music Operators Make $23 Million From YouTube? The IRS Says They Stole It04:20 Welcome06:00 Breaking down the YouTube royalties scam12:17 The AdRev model19:26 How the two scammers were caught30:36 The writing process34:04 Reactions to the Billboard report being published38:16 The importance of royalty collection and copyright management50:31 The slow evolution of the U.S. copyright laws56:49 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Kristin Robinson:Website: https://www.kristinmichaelrobinson.comBillboard: https://www.billboard.com/author/kristin-robinsonInstagram: https://www.instagram.com/wordsbykristinTwitter: https://twitter.com/wordsbykristinEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Our guest on the New Music Business this week is the talent buyer of the Brooklyn Bowl, Paul Bacher. In this episode, we dive into how the venue operates and books acts, how artists should be writing their booking emails, the current state of the live music industry, and much more!05:26 Welcome07:03 The Brooklyn Bowl13:31 Paul's role and who he communicates with17:14 Breakdown of the show deals and venue expenses26:21 Local artists and support acts 35:15 How local artists should balance performance frequency37:51 Difference between indie music venues vs. corporate partnership venues42:02 How upcoming artists can prove themselves45:47 Emailing the perfect booking request51:30 Advice for artists who are seeking a booking agent53:31 Emailing the perfect booking request (continued)55:17 State of live music industry in a post-pandemic world59:56 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Paul Bacher:Website: https://www.brooklynbowl.comInstagram: https://www.instagram.com/paulbacher/?hl=enLinkedIn: https://www.linkedin.com/in/paul-bacher-30109539Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Part two of Ari answering your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.01:39 How do I release cover songs?04:57 What do artists do if their country doesn't have the same artist resources (i.e. Kickstarter, Instagram, TikTok)?9:36 How should I approach multiple project names with different genres?16:06 Is the best way to build an email list by running a squeeze page?19:37 Do I have to pass on my personal music project if I submit it to an exclusive sync library?21:57 Are there any resources that can help me decide what songs off my album should be singles?23:45 What resources would you recommend on how to build a plan to publish my songs?26:46 Should I hire session musicians to help make my songs sound better? (+Mechanical Royalties explained)32:33 What are your thoughts on internships in the music industry?35:32 As a music industry major, what 3 things should I be focusing on in college if I want to be a singer/songwriter?38:03 How do I provide value as a songwriter through platforms like TikTok?39:02 What is your take on being verified on social media vs. having solid connections in the industry? 40:51 Is paying for a publicist (PR) for my new song worth it?45:35 For sync licensing, do I need industry quality music?46:52 How much do Performing Rights Organizations (PROs) typically pay in music royalties from video streaming platforms (i.e. Netflix, HBO Max)?49:09 What are the ways music NFTs can be sold?51:56 How do you feel after interviewing Sam Duboff from Spotify?Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week and next week, I’ll be answering your questions! If you’d like to submit to our next round of questions, please sign up to our email list at www.ArisTake.com.01:52 What is the most important thing to drive streaming and social media followers?05:48 When copyrighting a collaborative song, do you need signatures from each musician to complete the copyright form?08:15 What distribution companies, physical or digital, include splits?12:46 What is the function of a publishing company?20:45 What's your best advice for artists who work full-time but want to pursue music full-time for sync licensing?22:54 ​​How should I find playlists to pitch to when I'm in a niche genre?28:34 If you own the master and publishing, how is this revenue collected?33:22 How much of my publishing should I be prepared to give up to a star producer and artist?38:14 What else can new artists do to increase their streaming figures for new releases outside of social media posting, press and radio?Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is the Grammy nominated songwriter, actress, screenwriter, and director, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.McKee is particularly known for collaborating with pop singer Katy Perry, and the duo have written hits such as "California Gurls,” "Teenage Dream", "Last Friday Night (T.G.I.F.)", "Part of Me,” "Wide Awake” and "Roar" together. She has also co-wrote "Dynamite" by Taio Cruz, which became the second-best selling song by a British artist in the digital era. Additional artists who she has worked with include Britney Spears, Kesha, Cher, Christina Aguilera, Kelly Clarkson, Adam Lambert and Mike Tompkins.Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bonnie McKee:Website: https://www.bonniemckee.comInstagram: https://www.instagram.com/bonniemckeeTikTok: https://www.tiktok.com/@bonniemckeeTwitter: https://twitter.com/bonniemckeeYouTube: https://www.youtube.com/c/bonniemckeeofficialEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.01:28 Alex’s creative journey10:07 Working as Digital Marketing Director at Atlantic Records12:33 Blog coverage: publicity vs. digital marketing17:11 RCA Records and Joint Venture deals26:11 Artists’ relationship with social media50:31 Breaking down the marketing budget53:44 Relationship between the artist team and the label1:04:00 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Alex Ciccimarro:Instagram: https://www.instagram.com/thebaldgodTwitter: https://twitter.com/thebaldgodEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.