The New Music Business with Ari Herstand

Our guest on the New Music Business this week is the talent buyer of the Brooklyn Bowl, Paul Bacher. In this episode, we dive into how the venue operates and books acts, how artists should be writing their booking emails, the current state of the live music industry, and much more!05:26 Welcome07:03 The Brooklyn Bowl13:31 Paul's role and who he communicates with17:14 Breakdown of the show deals and venue expenses26:21 Local artists and support acts 35:15 How local artists should balance performance frequency37:51 Difference between indie music venues vs. corporate partnership venues42:02 How upcoming artists can prove themselves45:47 Emailing the perfect booking request51:30 Advice for artists who are seeking a booking agent53:31 Emailing the perfect booking request (continued)55:17 State of live music industry in a post-pandemic world59:56 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Paul Bacher:Website: https://www.brooklynbowl.comInstagram: https://www.instagram.com/paulbacher/?hl=enLinkedIn: https://www.linkedin.com/in/paul-bacher-30109539Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Part two of Ari answering your music industry questions! If you’d like to submit to our future round of questions, please sign up to our email list at www.ArisTake.com.01:39 How do I release cover songs?04:57 What do artists do if their country doesn't have the same artist resources (i.e. Kickstarter, Instagram, TikTok)?9:36 How should I approach multiple project names with different genres?16:06 Is the best way to build an email list by running a squeeze page?19:37 Do I have to pass on my personal music project if I submit it to an exclusive sync library?21:57 Are there any resources that can help me decide what songs off my album should be singles?23:45 What resources would you recommend on how to build a plan to publish my songs?26:46 Should I hire session musicians to help make my songs sound better? (+Mechanical Royalties explained)32:33 What are your thoughts on internships in the music industry?35:32 As a music industry major, what 3 things should I be focusing on in college if I want to be a singer/songwriter?38:03 How do I provide value as a songwriter through platforms like TikTok?39:02 What is your take on being verified on social media vs. having solid connections in the industry? 40:51 Is paying for a publicist (PR) for my new song worth it?45:35 For sync licensing, do I need industry quality music?46:52 How much do Performing Rights Organizations (PROs) typically pay in music royalties from video streaming platforms (i.e. Netflix, HBO Max)?49:09 What are the ways music NFTs can be sold?51:56 How do you feel after interviewing Sam Duboff from Spotify?Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week and next week, I’ll be answering your questions! If you’d like to submit to our next round of questions, please sign up to our email list at www.ArisTake.com.01:52 What is the most important thing to drive streaming and social media followers?05:48 When copyrighting a collaborative song, do you need signatures from each musician to complete the copyright form?08:15 What distribution companies, physical or digital, include splits?12:46 What is the function of a publishing company?20:45 What's your best advice for artists who work full-time but want to pursue music full-time for sync licensing?22:54 ​​How should I find playlists to pitch to when I'm in a niche genre?28:34 If you own the master and publishing, how is this revenue collected?33:22 How much of my publishing should I be prepared to give up to a star producer and artist?38:14 What else can new artists do to increase their streaming figures for new releases outside of social media posting, press and radio?Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Joining us this week on the New Music Business is the Grammy nominated songwriter, actress, screenwriter, and director, Bonnie McKee. Since the early 2000s, McKee has written 10 singles that have reached #1 in the US and UK, which have sold more than 30 million copies worldwide combined.McKee is particularly known for collaborating with pop singer Katy Perry, and the duo have written hits such as "California Gurls,” "Teenage Dream", "Last Friday Night (T.G.I.F.)", "Part of Me,” "Wide Awake” and "Roar" together. She has also co-wrote "Dynamite" by Taio Cruz, which became the second-best selling song by a British artist in the digital era. Additional artists who she has worked with include Britney Spears, Kesha, Cher, Christina Aguilera, Kelly Clarkson, Adam Lambert and Mike Tompkins.Subscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bonnie McKee:Website: https://www.bonniemckee.comInstagram: https://www.instagram.com/bonniemckeeTikTok: https://www.tiktok.com/@bonniemckeeTwitter: https://twitter.com/bonniemckeeYouTube: https://www.youtube.com/c/bonniemckeeofficialEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Alex Ciccimarro, the Vice President of Marketing at RCA Records. In this episode, Ari and Alex dive deep into the digital marketing endeavors across Atlantic and RCA Records, why artists don’t need to be on all social media in order to be successful and how to embrace the future of music fans.01:28 Alex’s creative journey10:07 Working as Digital Marketing Director at Atlantic Records12:33 Blog coverage: publicity vs. digital marketing17:11 RCA Records and Joint Venture deals26:11 Artists’ relationship with social media50:31 Breaking down the marketing budget53:44 Relationship between the artist team and the label1:04:00 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Alex Ciccimarro:Instagram: https://www.instagram.com/thebaldgodTwitter: https://twitter.com/thebaldgodEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Joining us on the New Music Business is the CEO of Comedy Dynamics, Brian Volk-Weiss, who’s officially our first guest that does not exclusively work in the music industry. Given how parallel these two industries are, there are incredible revelations on how he operates the most successful independent comedy record label in the world.04:20 Welcome08:02 Breaking into the comedy industry11:35 Managing comics18:53 Retiring from management22:25 Launching the Comedy Dynamics record label28:35 Audio rights30:56 Where is the money coming from?32:22 Grammy nominations36:34 Record deals within the comedy industry50:26 How to write moral record contracts59:47 What’s on the horizon?1:02:55 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Brian Volk-Weiss:Website: https://www.comedydynamics.comInstagram:https://www.instagram.com/brianvolkweissEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Joining us this week is Sam Duboff, the Director and Head of Creator Brand & Product Marketing at Spotify! In this episode, Ari and Sam dive deep into everything about Spotify for Artists’ promotional tools, editorial vs. algorithmic playlists, production credits, payment structure, and much more.Visit Spotify's resources here:Spotify for Artists: https://artists.spotify.com/Made to Be Found: https://found.byspotify.comLoud & Clear: https://loudandclear.byspotify.com03:40 Welcome06:52 Using Spotify for Artists09:08 Shopify integration10:49 Canvas16:23 Promotional tools and editorial playlists25:48 Pitching to Spotify editorials26:46 Is pre-saving worthwhile?30:00 Turning a listener into a fan34:54 Promotional tools and editorial playlists (continued)38:28 Do major labels artists get guaranteed playlist inclusion?42:37 How many songs get uploaded to Spotify everyday?43:41 Algorithmic playlists and how to stay on them49:37 User playlists and Low Volume Funk52:13 Playlist inclusion vs. consideration1:02:30 The royalty pool1:06:33 User-centric payment model1:10:36 Enhancing song credits1:13:52 Marquee’s promotional tools and measuring ROI1:23:17 Discovery Mode1:28:21 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Sam Duboff:Website: https://www.samduboff.comInstagram: https://instagram.com/sduboffLinkedIn: https://linkedin.com/in/samduboffTwitter: https://twitter.com/duboffEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Our guest this week on the New Music Business is music supervisor and Vice President of the Guild of Music Supervisors, Madonna Wade-Reed. Her credits include TV shows such as All American, Batwoman, American Crime, Reign, Blue Mountain State, Smallville, One Tree Hill, plus films such as 8-Bit Christmas, Lovesick, A Thousand Words and the documentary Let It Fall.In this episode, Madonna breaks down her responsibilities within new projects, why it’s vital for artists to educate themselves on licensing, as well as a closer look into why the music supervisors’ movement is unionizing. Sign the petition and learn more about the cause: https://linktr.ee/musicneedssupervision05:46 Welcome10:11 Breaking down the role and timeline of a music supervisor13:38 Spotting session and conversations with production team16:38 Music clearance and placing process19:36 Do music supervisors work directly with artists?24:53 Hiring process and employment status29:51 Why music supervisors are unionizing37:34 How can people support the movement?50:11 Rate earnings in 2006 vs. 202256:25 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Madonna Wade-Reed:IMDB: https://www.imdb.com/name/nm0905532/Instagram: https://www.instagram.com/whoopsiedaisymusicTwitter: https://twitter.com/mwrdaisyEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Our guest this week on the New Music Business is singer/songwriter Sammy Arriaga. Ari and Sammy dive deep into everything songwriting and his successful endeavors in the world of NFTs. To learn more about Sammy, visit https://sammynft.com.2:34 Welcome4:07 Upbringing and auditioning for American Idol8:35 Life-changing move to Nashville16:37 Writing 1000 songs, shopping on Music Row and signing to Sony30:04 Aftermath of getting dropped from Sony31:36 Journey into TikTok37:06 Jumping into the NFT world45:27 Busking in Twitter Spaces to avid NFT collectors53:44 Primary sales price and what’s included1:02:54 Reinvesting NFT income and breaking down the crypto ecosystem1:18:16 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Sammy Arriaga:Website: https://sammynft.comOpenSea: https://opensea.io/collection/metagirldhTikTok: https://www.tiktok.com/@sammyarriagaInstagram: https://www.instagram.com/sammyarriagaTwitter: https://mobile.twitter.com/sammyarriagaYouTube: https://www.youtube.com/sammyarriagaEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband (ristband.co). In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers.To hear all of the most up to date news about Ristband, you can join their Discord community here: https://discord.com/invite/ce7jDJM9uA4:10 Welcome6:04 The story behind Ristband14:06 Explaining the metaverse18:22 How’s the metaverse different from a video game?24:35 How’s the metaverse going to benefit artists?31:19 Breaking down virtual concert experiences46:01 Relationship with Epic Games47:19 Ristband events showcasing NFT artists52:42 Decentralized vs. centralized platforms59:15 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Anne McKinnon:Website: https://www.ristband.coDiscord: https://discord.com/invite/ce7jDJM9uAInstagram: https://www.instagram.com/ristbandincTwitter: https://twitter.com/ristbandincLinkedIn: https://www.linkedin.com/company/ristband/Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.