The New Music Business with Ari Herstand

This week on the New Music Business, our very own Ari’s Take Academy course instructor Carey Rayburn (Good Co. and Rayburn Entertainment) joins Ari to discuss Performing Arts Centers and how to best navigate your live career within the Special Events market.3:07 Welcome4:32 Breaking down the Performing Arts Center market7:13 Benefits of a subscription model8:41 The kind of acts that PACs book16:06 Presenters, compensation and entertainment23:21 Age demographic breakdown26:10 Performing at conferences35:48 Artist grants and community outreach38:52 Advice for musicians interested in the Special Events market46:10 Working with wedding and event planners55:37 Good Co. music, Rayburn Entertainment and the ATA course59:15 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Carey Rayburn:Website: https://www.goodcomusic.com/Instagram: https://instagram.com/goodcomusicSoundCloud: http://www.soundcloud.com/goodcomusicTwitter: http://www.twitter.com/goodcomusicYouTube: http://www.youtube.com/goodcomusicEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos to info@bankrobbermusic.com4:06 Welcome5:47 Bank Robber Music and what defines a sync agency10:39 Organizing playlists in response to briefs12:39 Partnering with record labels and publishing companies17:00 Clearing the master and publishing rights18:51 Pitching playlists, individuals songs and prioritizing certain artists23:19 Breaking down the sync fees38:07 Why artists should work with a sync agency39:15 Business models of sync agents44:05 Difference between sync libraries and exclusive agencies47:36 Do artists have a say in where their song may get placed?49:26 How to work with Bank Robber52:52 Crafting the ideal email pitch57:03 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bank Robber:Website: https://bankrobbermusic.com/Instagram: https://www.instagram.com/bankrobbermusic/Twitter: https://twitter.com/BankRobberMusicEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business podcast features Bob Babisch, the Vice President of Entertainment for the glorious Summerfest. Following its 1968 debut, Summerfest has evolved into what is now recognized as “the World’s Largest Music Festival” and Milwaukee’s cornerstone summer celebration with approximately 800k people. Babisch manages tens of millions of dollars in the entertainment budget for Summerfest on an annual basis, and has worked with a plethora of artists over his 46 years in the music industry, from The Rolling Stones, Paul McCartney and Stevie Wonder to Whitney Houston, Lady Gaga and Kanye West. Learn more about Summerfest here: https://www.summerfest.com5:05 Welcome7:38 The history of Summerfest9:42 How many people each stage holds11:54 Structuring the festival lineup13:27 Showcasing local Wisconsin artists16:45 Keeping up with the times18:30 When Summerfest starts booking acts22:15 Fishing where the fish are23:38 The finances behind Summerfest30:17 The production crew35:25 Change over times and standard line checks38:46 Video screens on stage39:51 Festival hospitality41:39 Smaller ground stages43:44 How to get booked at Summerfest47:29 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bob Babisch:Website: https://www.milwaukeeworldfestival.comWebsite: https://www.summerfest.comInstagram: https://instagram.com/summerfestTwitter: https://twitter.com/sfestbobEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget.3:18 Welcome3:53 The Where’s Walden Tour9:03 Booking and outreach from start to finish12:58 Breweries vs. traditional music venues16:42 With a little help from Indie On The Move, Yelp and Facebook22:32 No show close calls31:27 Interactive website tour map35:46 Inside the Where’s Walden Tour poster38:06 Merch game38:55 Cold pitch emails and negotiations48:18 Merch game (continued)55:18 What they would have done differently1:05:47 How they grossed $80k1:15:08 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Walden:Website: https://whereswaldentour.comInstagram: https://www.instagram.com/waldengramsTikTok: https://www.tiktok.com/@whereswaldentourYouTube: https://www.youtube.com/channel/UC6riyJ3_-KFkZBDKYZ9t89QEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry. We also invited our community to be a part of this special live round table discussion, so be sure to stick around for the Q&A at the end. To learn more about ATA, please visit: https://aristakeacademy.com and use code NMB for 10% off!4:42 Welcome6:52 Introducing Vo Williams (@thisisvo)8:10 Vo on performing in the Tampa Bay Lightning arena for 20k people9:42 How Vo got started in the sync licensing world11:39 What are companies paying for the rights to place music for sync?13:33 How sports teams got in touch with Vo14:57 Can the same song be synced more than once?15:41 Sync successes within the ATA community––––––––––––17:27 Introducing Lucidious (@lucidous) & Jenny Powers (@iamjennypowers)19:38 What is the focus right now for promoting music?25:59 Digital marketing campaigns within the ATA community––––––––––––28:40 Introducing Austin Georgas (@austingeorgas) & Jun Park (@junparka)31:53 How TikTok is being used by artists and labels34:49 Why TikTok is so powerful for your music career37:42 Discovering new music through TikTok and its streaming conversion rate––––––––––––40:58 Introducing Clare Means (@claremeans)42:54 The similarities between busking and livestreaming44:33 Why Twitch and TikTok are the best for livestreaming in 2022––––––––––––49:12 Introducing Carey Rayburn (@goodcomusic)50:37 Having a built-in audience within the Performing Arts Center (PAC) market53:23 What your performances need to achieve recognition54:11 ATA community successes within the PAC market––––––––––––56:03 How have FB/IG ads changed since TikTok came into the picture?59:36 How can artists work with Flighthouse?1:01:30 How can cinematic orchestral music best succeed in the sync licensing?1:03:19 How can older musicians fit into the new music world?1:05:07 The type of acts that works best within the PAC market1:06:32 The power of using universal and timeless themes in your music1:07:46 Working smarter (not harder) with the ATA community1:10:28 Why there’s room for every genre and how to best navigate your audience1:17:44 Farewell messageSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Nonstop Management founder and principal Jaime Zeluck Hindlin has signed, shepherded, and spearheaded the success of numerous GRAMMY® Award-winning multi-platinum songwriters and producers. In 2018, the roster ignited smashes such as Meghan Trainor’s “No Excuses” and “Let You Be Right,” XXXTentacion’s “Numb,” Jason Mraz’s “Have It All,” Young The Giant’s “Simplify,” and more as well as singles for Alesso, Bebe Rexha, Jack & Jack, Zara Larsson, and BTS.3:00 Welcome4:42 What does a music publisher do?7:22 Pairing songwriters together and the purpose of songwriting sessions14:35 The process of writing songs from movie briefs15:28 To credit or not to credit18:43 The Pact22:33 Why you should negotiate the splits when the song is actually done25:35 What it means to be a manager for songwriters and producers26:58 From songs to the radio29:19 Radio hits versus a big album cut31:44 Songwriters asking for points on the master34:17 The importance of your personality39:15 The process of getting admin and co-publishing deals43:06 Advice for aspiring songwriters45:05 Does it matter where songwriters reside?47:02 The downside of Zoom sessions49:19 The stage of your pitched music and networking on social media51:50 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jaime Zeluck Hindlin:Website: https://nonstopmanagement.comInstagram: https://www.instagram.com/nonstopmanagementInstagram: https://www.instagram.com/jemaimeTwitter: https://twitter.com/missjemaimeThe Pact: https://www.the-pact.orgEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I interviewed the multi-faceted Benoni Tagoe. As the president of Issa Rae’s music label and supervision agency, Raedio, Tagoe breaks down the “audio everywhere” company, what it means to develop an artist, as well as his experiences supervising shows such as Insecure and The Misadventures of Awkward Black Girl. Learn more about Raedio here: https://theraedio.com.3:37 Welcome5:53 How Benoni became a music supervisor13:40 How Raedio operates as a music supervision agency14:56 Music as a driving force in a series17:55 Writing camps25:52 How artists can pitch to Raedio and get invited to a writing camp28:23 Raedio’s record label30:06 Turning Red on Disney+ and Billie Eilish32:08 What it means to develop an artist38:59 Raedio’s music library and how they use it42:14 What’s next for Raedio45:10 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Benoni Tagoe:Website: https://theraedio.comInstagram: https://www.instagram.com/theraedioTwitter: https://twitter.com/TheRaedioTwitter: https://twitter.com/nonibizzLinkedIn: https://www.linkedin.com/in/benonitagoeEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, I spoke with artist NEFFEX (Bryce Savage) and his manager Ryan Sullivan of ATG Group (Against The Grain). We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week (yes, you read that right!) to eventually surpassing 4 billion DSP streams all independently. We also dive into his previous record deal with 12Tone Music, embracing TikTok’s open verse challenges as well as how he expanded his role as a songwriter and producer.2:20 Welcome3:45 NEFFEX’S backstory6:56 Where NEFFEX’s songs were streaming8:54 Royalty free beats and unauthorized remixes10:17 Driving forces behind promoting a song a week12:10 NEFFEX’s pricing model13:06 To credit or not to credit…14:00 The process behind releasing a song a week15:33 What attributed to the growing streams17:37 What followed after this release strategy19:38 How Ryan began managing NEFFEX26:21 Getting attention from different distributors and labels28:14 Breakin down NEFFEX’s record deal with 12Tone Music35:52 The harsh reality signing with a label43:04 How NEFFEX’s model evolved by embracing TikTok47:07 TikTok’s open verse challenges48:54 TikTok followers translating to NEFFEX’s own music53:58 Remastering and re-releasing old catalog58:51 Designing artwork with a quick turnaround1:00:36 Why spending money on music videos is a waste1:03:05 Engaging with fans and what’s on the horizon for NEFFEX1:12:05 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bryce Savage:NEFFEX Website: http://www.neffexmusic.comInstagram: https://www.instagram.com/neffexTwitter: https://mobile.twitter.com/neffexSpotify: https://open.spotify.com/artist/3z97WMRi731dCvKklIf2X6YouTube: https://www.youtube.com/channel/UCBefBxNTPoNCQBU_Lta6NvgConnect with Ryan Sullivan:Against The Grain (ATG): https://www.againstgrain.com/LinkedIn: https://www.linkedin.com/in/ryan-sullivan-a31713b4/Instagram: https://www.instagram.com/itsryansullivanEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I spoke with the co-founder and partner at Brilliant Corners Artist Management, Jordan Kurland. Artists such as Death Cab for Cutie, Toro Y Moi, She & Him, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup are all amongst their diverse talent roster. We discussed what the role of an artist management entails, his history working with Death Cab, building career artists without relying on TikTok, as well as the best methods for artists who are seeking management. 3:18 Welcome5:00 Brilliant Corners Artists Management10:26 How artists communicate with management team17:00 Artists specializing in a certain niche21:29 What does it mean to manage talent?27:55 Building career artists without relying on TikTok35:12 Finding partnerships for newer artists37:31 Inside the Atlantic Records recording deal44:42 Death Cab's "I Will Follow You Into The Dark"49:17 Kurland’s management approach53:58 Artist release strategy1:03:08 Major labels vs. indie labels1:05:19 Advice for artists seeking management1:11:53 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jordan Kurland:Brilliant Corners: https://brilliantcorners.com/Website: https://www.jordankurland.net/LinkedIn: https://www.linkedin.com/in/jordan-kurland/Instagram: https://www.instagram.com/jordan.kurland/Twitter: https://twitter.com/zeitpopEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

This week on the New Music Business, I spoke with the multi-faceted Ryan Chisholm. He is the General Manager of Work of Art Management, as well as the Senior Vice President of Arista Records’ West Coast division. At WoA, the company currently represents notable artists such as Mike Posner, Trevor Daniel, Verzache, Tai Verdes, Wes Period and MILCK. Prior to WoA and Arista Records, Chisholm worked with Nettwerk Music Group under their Artist MGMT and A&R department.In this episode, we dove into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels. To learn more about Work of Art, visit: https://workof-art.com4:06 Welcome6:12 Work of Art Management12:11 The story behind Tai Verdes16:11 Creating partnership with Tai Verdes21:42 TikTok influencer marketing deals28:50 Gaining leverage with the major labels35:07 Preparing a tour for someone who’s never performed38:02 Advice for independent artists41:30 Should artists be embracing Snapchat?43:03 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMYConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Ryan Chisholm:Work Of Art (Website): https://workof-art.com/Work Of Art (Instagram): https://www.instagram.com/woa/Instagram: https://www.instagram.com/ryanchisholmTwitter: https://twitter.com/ryanchisholmLinkedIn: https://www.linkedin.com/in/ryanchisholm4/Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.