The New Music Business with Ari Herstand

Tony Kiewel, President of Sub Pop Records, shares insights from his extensive experience in the music industry. He discusses Sub Pop's investment strategies and how they develop artists at different stages of their careers. Kiewel highlights ORCA's mission to improve financial transparency and support for independent music. The conversation touches on the challenges indie labels face amidst streaming changes and the importance of cultivating unique talent over social media popularity. Get ready to explore the evolving landscape of artist development!

Dorian Perron, co-founder of Groover, discusses how artists can connect with music industry professionals while avoiding pitfalls like streaming fraud. They dive deep into the ethical aspects of playlisting, stressing the importance of targeted pitches and legitimate connections. Dorian shares insights on the evolving landscape of playlist curation and the significance of meaningful feedback from industry insiders. This conversation is a must-listen for self-promoting artists looking to navigate the complex music promotion world efficiently.

This week, Ari sits down with AyseDeniz, a classical pianist and composer with a Bachelor's from Eastman School and a Master's from the Royal Academy of Music. In 2022, she was listed as one of the 20 under 40 Young Shapers of the Future of Music by Encyclopaedia Britannica, alongside notable artists such as Adele, Lil Nas, and Lorde. In this episode, AyseDeniz talks about how she collaborates with AI to compose new works of music. AI tools have changed AyseDeniz’s career trajectory as an independent artist, even though she’s an incredibly skilled classical musician. Ari and AyseDeniz discuss the ethics of composing and collaborating with AI and how she has used these tools to propel her career forward. Check out AyseDeniz at: https://www.adpianist.com/00:00 Exploring the Classical Music Industry and AyseDeniz's Background02:14 Using AI to Create Classical Piano Compositions03:43 The Emotional Component of AI-Generated Music04:11 The Ethics of AI in Music Creation05:06 AyseDeniz's Journey in Scoring for Film and TV06:32 The Future of AyseDeniz's Music Career47:35 Creating AI-Generated Compositions50:07 Authenticity in Music Performance51:06 Ethical Considerations in AI Music Generation57:49 The Need for Regulations and Laws01:13:25 The Future of Music with AIEdited and mixed by Ari DavidsMusic by Brassroots DistrictProduced by the team at Ari’s TakeOrder the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com Hosted on Acast. See acast.com/privacy for more information.

Louis Marks and Fabian Brown, co-founders of Ropeadope Records, discuss their 25-year mission to support timeless music, particularly in jazz. They highlight the challenges artists face with streaming revenues and stress the importance of physical sales and community engagement. The duo advocates for reeducating fans about valuing music beyond mere streams and emphasizes innovative strategies, such as leveraging platforms like Bandcamp. Their focus is on fostering deep connections between artists and audiences, prioritizing artistic integrity over commercial success.

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comThis week, Ari sits down with Jaylon Ashaun, a talented R&B artist currently based in LA via Atlanta and Houston. Jaylon found success by regularly releasing music and building a direct artist-to-fans community online. His song “Strawberries and Wine” took the digital music world by storm, with over 25 million streams of its various versions. Last year, Jaylon toured the US with major R&B acts Xavier Omar and Hojean. Ari and Jaylon discuss the importance of connecting with fans directly, how to capitalize on and move past viral moments to build a sustainable career, and how Jaylon has built his superfan community, Global Nomads, online.Chapters:00:00 Taking Risks and Putting Out Music14:24 The Power of Regularly Releasing Music19:37 Developing a Super Fan Community27:52 Perseverance, Collaboration, and Artistic Identity28:22 Building a Community and World Around Your Music31:16 Engaging with Fans and Nurturing Your Community33:06 The Power of Physical Merchandise40:18 The Evolving Music Industry and the Importance of AdaptabilitySubscribe to The New Music Business: https://aristake.com/new-music-business-podcast/Ari's Take Academy: https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeX: https://twitter.com/ArisTakeThreads: https://www.threads.net/@aristake_YouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandX: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Jaylon Ashaun:Website: https://www.jaylonashaun.me/Instagram: https://www.instagram.com/jaylonashaunTiktok: https://www.tiktok.com/@jaylonashaunSpotify: https://open.spotify.com/artist/5dhseP7KiICmkxT5waM1MdEdited and mixed by Ari Davids-ErgasMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Dani Brillhart and Colton Jones, the dynamic couple behind the musical duo Ni/Co, discuss their rise to fame and online success. They delve into the challenges of balancing cover songs with their desire for creative authenticity. The duo shares insights on viral marketing strategies, including influencer campaigns that boosted their recent hit 'On Purpose.' They also discuss the complexities of music distribution and monetization in today’s industry, emphasizing the importance of diversifying revenue streams while staying true to their artistic vision.

Ankit Desai and Mira Howard of Snafu Records discuss their innovative artist services company that invests in artists globally. They encourage artists to see their music as a long-term asset, not just new releases. Snafu aims to empower artists while keeping their rights, creating a win-win situation. Topics include personalized artist strategies, music catalog value, innovative distribution services, nurturing back catalogs, and support for female artists.

Justin Bryte and Justin Slavo, the talented duo behind Fly By Midnight, share their inspiring journey from YouTube cover artists to creators of emotive pop music. They discuss the strategic decision to balance covers with original songs to keep their fan base engaged and the DIY ethos that shapes their content. The pair reflect on their experiences navigating the music industry and the changing landscape of virality on platforms like TikTok. With plans for future projects, they emphasize the importance of authenticity and creativity in maintaining relevance.

Join Henry Vargas and Jose Corona of The Red Pears in their inspiring journey from backyard concerts to Coachella, emphasizing building relationships, staying true to themselves, and the impact of live shows on their dedicated fan base.

Sisters Caitlin & Sid Powell of Neoni discuss viral TikTok success, staying independent despite major label offers, release strategy, and maximizing attention on platforms. They share insights for artists on finding success while remaining DIY in the music industry.