The New Music Business with Ari Herstand
Lyor Cohen on YouTube Music's Future and the Music Industry's Past
Apr 9, 2025
Lyor Cohen, Global Head of Music at YouTube, shares his extensive experience in the music industry, from leading Def Jam to co-founding 300 Entertainment. He dives into the evolution of artist development in the digital age and the transformative impact of platforms like YouTube. Cohen discusses the potential of generative AI to connect artists and fans, the challenges of monetizing music online, and the urgent need for record labels to invest in nurturing new talent. This insightful conversation sheds light on the future of music in a tech-driven world.
40:01
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Quick takeaways
- Lyor Cohen emphasizes the importance of YouTube as a vital platform for artists to build meaningful fan relationships and enhance their careers.
- The podcast highlights the music industry's evolving relationship with technology, focusing on how user demand drives innovation and opportunities for artists.
Deep dives
Enhancing Artist Income and Connection
The pursuit of improving the financial well-being of artists and songwriters is emphasized, aiming to create a world where they can sustain their families through their craft. There is a focus on fostering deeper connections between fans and artists, encouraging the creation of communities around music. This approach highlights the importance of not only breaking new songs but also breaking through artist careers, making it a holistic pursuit in the music business. The ultimate goal is to establish an environment where artists can thrive, gain recognition, and build meaningful relationships with their audience.
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