The New Music Business with Ari Herstand Victoria Canal Attracts Her Fans for The Right Reasons
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Apr 3, 2025 Victoria Canal, a rising singer-songwriter known for her introspective music, shares her journey from a DIY artist to signing with Parlophone Records. She discusses the emotional depth of her songwriting, the challenges of touring, and the pressures of social media. Victoria reflects on her powerful performance at Glastonbury alongside Coldplay, the importance of authentic connections with fans, and the financial struggles musicians often face. With insights on navigating the music industry, she emphasizes staying true to oneself in a rapidly evolving landscape.
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Swan Song Connection
- Victoria Canal shared a touching moment during her Troubadour performance of "Swan Song".
- A fan, grieving his mother, was moved to tears when she encouraged the audience to embrace each other.
Creating Intimate Connections
- Create intimate concert experiences, treating larger venues like living rooms.
- Facilitate genuine audience connections, fostering a sense of community.
Staying True to Values
- The music industry's focus on metrics and quick validation can distract from artistic values.
- Prioritize real connections with fans over chasing superficial online engagement.
