The New Music Business with Ari Herstand
How This DIY Darkwave Band From Texas Sells Out Venues Around The World & Gets Millions of Streams
Feb 5, 2025
Luis Navarro and Joel Niño Jr. are the dynamic duo behind Twin Tribes, a darkwave band from Brownsville, TX. They discuss their journey from local garage musicians to global sensation, emphasizing their DIY approach that has led to over 30 million streams. The pair share insights on their unique aesthetic, the evolution of their sound, and the importance of community in building their brand. They also touch on strategic partnerships for physical releases while maintaining independence, creating an inspiring narrative for aspiring musicians.
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Quick takeaways
- Twin Tribes' success stems from a strong DIY ethic, allowing them to control their music career and maintain independence.
- The duo has effectively utilized strategic partnerships with labels for physical media while preserving their artistic freedom and creativity.
Deep dives
Formation of Twin Tribes
Twin Tribes, consisting of Luis Navarro and Joel Nino Jr., originated in Brownsville, Texas, where they met through a mutual friend while playing in a previous band. Their musical journey began as they collaborated on a project that later transformed into their first album, 'Shadows.' As they experimented with different sounds, they not only drew inspiration from modern artists but also paid homage to classic 80s bands such as Depeche Mode and New Order. The duo sought to create a distinct identity for themselves within the dark wave and industrial scenes, deliberately separating their music persona from their everyday lives.
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